589円 A self-paced step-by-step guide using The Launchbox(R) workshop's proven strategies. Our unique approach to marketing strategy is based on years of experience. The Launchbox® is a program that gives entrepreneurs and business owners the ability to build their strategy with the confidence of step-...

9,948円 This text is an exploration of the interplay between employment and domestic relations within a specific group of young women, which includes single working women without children and working mothers. It is based on actual experiences, as related in interviews, and uses longitudianl data to chart...

7,047円 International Communications Strategy is about the cross-cultural challenges currently facing PR practitioners. Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector. New channels of global communications are also being ope...

4,932円 Senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass h...

6,923円 Recognizing and emphasizing business and sociocultural influences, this is a timely and unique examination of public relations in the sport industry. Along with providing a broad and well-researched theoretical foundation, L’Etang embeds throughout the text relevant examples and strategic applica...

7,129円 In the light of increased discussion of technology policy by all major industrial countries, this volume presents the state of the debates and institutional change in the United States, the United Kingdom, the European Union and Canada. It goes on to present studies of the major changes taking pl...

4,418円 The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketi...

3,582円 Thoroughly updated with information on Internet-based PR campaigns The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing pr...

403円 What Is YOUR Brand? No, we're not talking about cigarettes or beer! We're talking about your BRAND. What is your personal or professional brand? How do others "see" you or your business? If you don't know, you're leaving a critical factor of your success to chance. It's interesting to note that m...

2,022円 The autobiography of a pioneer in travel PR In Very Public and Private Relations Jim Dunn takes us on a rollicking ride from poor boy growing up in a small town on the west coast of Scotland to the five-star lifestyle of a pioneer in travel PR. Along the way he tells us about his life as a mumm...

11,772円 Winner of The American Journalism Historians Association Book of the Year Award, 2015 This study of American public relations history traces evangelicalism to corporate public relations via reform and the church-based temperance movement. It encompasses a leading evangelical of the Second Great A...

0円 Vendere con successo - articoli pubblicati su www.metasmart.it In questi articoli non leggerete di grandi case history, non leggerete di vincenti strategie commerciali, non una parola su operazioni di marketing a livello globale e non una sola sillaba spesa per comprendere meccanismi di macro ec...