1,337円 Since its launch in 2004 Facebook has quickly become an everyday part of most peoples life with over 1.1 billions users and 751 million mobile users there is no doubting the massive impact Facebook has had. In fact Facebook users spend 700 billion minutes on Facebook a month with the average ...

9,948円 Analyzing the impact of Japanese-style management techniques such as lean production, teamworking, kaizen (continuous improvement) and business unionism of factory workers, this text investigates different facets of the organization of the labour process and employment relations within 15 Japanes...

5,636円 The first definitive book on researching gay and lesbian market behavior, Untold Millions: The Truth About Gay and Lesbian Consumers in America will help marketers, advertisers, and public relations managers learn how to successfully market and research products for gay and lesbian consumers. Aut...

11,440円 Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that pra...

1,056円 A career in the PR and corporate communications industry is an increasingly desirable choice for many, and competition for every job is fierce. If the sector appeals to you, then you need to stay one step ahead of your peers. How are you going to get that all-important foot in the door? Will you ...

10,612円 Some political observers dubbed the 2008 presidential campaign as 'the Facebook Election'. Barack Obama, in particular, employed social media such as blogs, Twitter, Flickr, Digg, YouTube, MySpace and Facebook to run a 'grassroots-style' campaign. The Obama campaign was keenly aware that voters, ...

10,943円 Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key corporate-...

403円 An essential guide for brands and bloggers on how to find and work successfully together. The guide includes why to work with bloggers, what blog readers are looking to get from blogs, finding and selecting bloggers to work with, how to work with bloggers including what they are best at deliverin...

1,337円 Marketing plans are an imperative part of starting any business. They are used as a blueprint for mapping out the manner in which you will be able to achieve your business goals. A marketing plan is not only necessary for new businesses, as it can be used to help existing programs incorporate the...

7,125円 The sports journalist of today needs to be well equipped for the digital age. From the challenges of minute-by-minute reporting to the demands of writing for online outlets, blogging and podcasting, sports journalism is now fully immersed in new and social media. Sports Journalism: A Practical Gu...

11,772円 This innovative study considers one of the most important art and design movements of the 20th century, the Bauhaus, in conjunction with current research in public relations and organizational communication, elaborating on the mechanisms of internal and external communication available to influen...

9,948円 All public relations emerges from particular environments, but the specific conditions of Israel offer an exceptional study of the accelerators and inhibitors of professional development in the history of a nation. Documenting and analyzing the contribution of one profession to building one speci...