2,223円 You never get a second chance to make a first impression – but it’s amazing how many so-called professionals play fast and loose with their reputations. It’s no longer down to word-of-mouth – the worldwide web spreads information round the world in seconds. If you’re in business you need take the...

10,280円 Across communication industries, women face barriers and a Catch-22 situation at all organisational levels and suffer from cultural masculinities. Offering a systematic overview of women’s lived experiences, this book discusses major issues in contemporary communication industries, including publ...

10,955円 The People’s Money: The Case for Public Banking in the United States, offers a broad account and analysis of the most radical policy proposal of the populist movement: a new monetary currency issued by a public banking system. Nineteenth century American populists proposed a radical theory of sov...

11,275円 The Routledge Companion to Business Journalism provides a complete and critical survey of the field of business and economic journalism. Beginning by exploring crucial questions of the moment, the volume goes on to address such topics as the history of the field; differentiation among business jo...

9,948円 Corporate Communication: Concepts and Practiceーa comprehensive and engaging textbookーhelps in understanding the underlying concepts and real-life strategies of communication in modern-day corporate set-ups. One of the youngest management disciplines, corporate communication is used by companies...

2,387円 In Their Own Compelling Words A Seat at the C-Suite Table is an insightful look at the leadership journeys of 30 African American male C-Suite executives. In their own compelling words, executives describe earning and maintaining a seat at the C-Suite table. They speak candidly about how the lack...

3,851円 Environmental Strategic Communication: Advocacy, Persuasion, and Public Relations equips readers with the concepts, contexts, and practical tools to become effective environmental communicators across nonprofit, corporate, and government sectors. Derek Moscato reveals that key to winning hearts a...

2,387円 This book discusses emerging concepts and practices of proximity marketing through theoretical foundations, design arguments, and managerial analysis. It converges the business, social, crowd, and behavioral ecosystems with the proximity marketing approaches. Success factors of the proximity mark...

900円 In the dynamic digital-first world of publishing, succeeding as an author requires more than just writing talent. You need to embrace business skills, marketing savvy and an entrepreneurial drive to stand out. Author Rae A. Stonehouse offers a motivational yet practical guide that shows writers h...

7,400円 Das Standardwerk für Ihre erfolgreiche Social-Media-Praxis Grundlagen, Profiwissen und Best Practices für Unternehmen jeder Größe In der 6. Auflage jetzt auch mit vertiefendem Wissen zu Podcasting, TikTok und Influencer Marketing Wie Sie Ihre Social-Media-Strategie entwickeln und erfolgreich ums...

1,229円 Conecta con tu público y sus emociones.Hoy en día trasmitir un mensaje que conecte con una audiencia, sea grande o pequeña, es fundamental para muchos profesionales. Y no solo en conferencias o charlas, también en el día a día con reuniones, presentaciones, etc.La clave no consiste únicamente en ...

300円 'Progress and Poverty: An Inquiry into the Cause of Industrial Depressions and of Increase of Want with Increase of Wealth: The Remedy' is an 1879 book by social theorist and economist Henry George. It is a treatise on the questions of why poverty accompanies economic and technological progress, ...