6,076円 Alan M. Rugman's and Cecilia Brain's paper examines the R&D and strate gies of the world' s largest finns in the phannaceuticals sector and finds a high degree of intra-regional sales. R&D and sales are more concentrated within North America and Europe than in Asia. In addition, the relative size...

7,626円 Environmental certification is an effective tool for managing the environmental impact of companies, leveraging their competitive capabilities and ensuring their compliance with environmental principles. A growing number of countries across the world are adopting this practice and the growth of n...

10,446円 An annual prize is awarded for the best paper appearing in Accounting Education: an international journal, and this book contains the prize-winning papers for every year from 1992 to 2012. The journal’s primary mission since the first issue was published in March 1992 has been to enhance the educ...

5,305円 When globalization affects jobs and economies, policy makers strive to plan, design and implement actions to support their communities and businesses (Ansell and Gash 2007). Furthermore, local development policies are at the core of international cooperation programs or more in general represent ...

2,213円 'Clem Sunter is South Africa's pre-eminent scenario planner' - Daily Maverick Like true foxes, South Africans invariably rise to the challenge of adapting to whatever the future throws at them. All that is needed is leadership of the right kind. The latest in Clem Sunter's top-selling series of b...

4,776円 You can collect all the consumer data in the world, but it's not worth much if you aren't using it to move your business forward. Today, marketers and advertisers can do so much more than launch campaigns and hope for the best. Thanks to data, they can finally know what works and doesn't, and use...

12,154円 This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations. If ideas need to reach the marketplace, then marketing strategies, concept...

18,231円 The need for enterprise flexibility in an era of rapidly advancing technology, increasing competition, and globalization, is apparent. Flexibility can be thought of as an ability of the enterprise to quickly and efficiently respond to market changes and to bring new products and services quickly ...

1,500円 Un guide pratique et accessible pour comprendre le concept de cycle de vie des produits Conceptualisé par l'économiste Raymond Vernon, le modèle de cycle de vie des produits comprend, à l'image d'une existence humaine, un développement en quatre phases majeures : le lancement/la naissance, la cro...

1,500円 Un guide pratique et accessible pour comprendre le phénomène de l'absentéisme et tenter d'y mettre un terme ! S'il est une tendance qui préoccupe de plus en plus de managers et de chefs d'entreprise, c'est sans nul doute les absences justifiées ou non de leurs employés. Véritables sources de pert...

1,500円 Un guide pratique et accessible pour comprendre le modèle des 5 forces de Porter ! Imaginé dans les années 70 par Michael E. Porter, le modèle des cinq forces fait partie des incontournables en stratégie. À la fois conceptuel et simple d'utilisation, il permet aux décideurs de percevoir les jeux ...

7,292円 This management book documents the remarkable transformation of DSM, first from a coal mining company to a commodity chemicals producer and then in the last two decades to the life sciences & materials sciences company it is today, with its strong focus on biotechnology. The book gives an inside ...