6,076円 This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of o...

17,079円 Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand? This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a product category and tests it in different countri...

11,772円 Recent cases of corporate failures, including the fixing of LIBOR rates and money laundering issues in the banking industry, highlight how behavioural issues on the part of company directors are significant contributory factors in corporate governance and the success or failure of companies. This...

421円 Have you ever been lost in the wilderness? Being lost in the wilderness is more dangerous and scarier than being lost anywhere else and more things can happen. Book marketing is just like being lost in the real wildernesswith pitfalls, dangerous plants and animals, and knowing what is needed to s...

1,657円 Avec ses quelque 100 listes de vérification, ses diagrammes, ses graphiques, ses tableaux, ses formulaires et ses documents préécrits, voilà le guide dont vous avez besoin pour accompagner votre plan de gestion de crise. à crit dans un style simple et conversationnel, ce guide permet de compre...

12,154円 This book focuses on the effect of leadership on organizational outcomes and summarizes the current research findings in the field. It addresses the need for inclusive and interpretive studies in the field in order to interpret leadership literature and suggest new pathways for further studies. A...

5,837円 Which supply planning method meets your company's business requirements? The answer might surprise you! Here's the truth: There is no one right supply planning method for all situations, even within one company! In fact, it is unnecessary to choose only one method, and using multiple supply plann...

1,326円 If your church seems to be "stuck," this is a book you need to bring to your next leadership meeting. Vision That Works follows the journey of a pastor of a plateaued church as he struggles with stagnation and discovers the importance of his churches "mission, vision and values" and their ultimat...

17,410円 Individuals, firms, governments and nations behave strategically, for good and bad. Over the last few decades, game theory has been constructed and progressively refined to become the major tool used by social scientists to understand, predict and regulate strategic interaction among agents who o...

13,430円 This volume examines agenda-setting theory as it applies to the news media’s influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing cov...

5,327円 What do successful organizations and smart leaders have in common? They deliver outstanding value to their stakeholders. Interviews with over 80 leading organizations in private, public and third sectors from all over the world have led Andrew Kakabadse to a fascinating insight: organizations whe...

18,231円 Learning has become a constant state of mind for most professionals in today's organizations. However, to become a true learning enterprise, organizations cannot stop at instilling this yearning for knowledge into their collaborators. They must also capture and formalize the common know-how of th...