752円 Sei a un passo dall'imparare come raccontare la storia del tuo marchio/azienda e differenziarla da tutte le altre là fuori, attrarre nuovi clienti e mantenerli (mantenendo quelli esistenti), generare referenze e infine far crescere il tuo business! L'uso dello storytelling nel marketing aziendale...

300円 Il marketing è parte integrante di qualsiasi attività. Che tu possieda un'agenzia, una forneria, oppure un concessionario d'auto, insomma, qualsiasi sia la tua attività, sono assolutamente certo che tu abbia interesse a farla conoscere a più persone possibile, giusto? È normale voler vedere la pr...

1,200円 Successful companies employ efficient marketing strategies. The Secret to a Successful Online Business is Marketing. In North America, the Internet is used by more than 78% of the population. In addition, online purchases have been done by 85% of all Web users worldwide. The data speaks for itsel...

1,408円 Marketers have always believed demographics and psychographics held the key to influencing consumer behavior. If only we knew enough about someone-their age, gender, purchase history, favorite brands-we could impact what they do. But that isn't true at all. Today we know these systems are a terri...

9,616円 Anticipating that marketing will experience a strategic change in the new normal post COVID-19, this book sets out to capture interesting insights from researchers and practitioners through in-depth research on the myriad aspects of industrial transformation. It discusses the facets in which mark...

1,400円 "I believe this book will change the lives of a lot of people." - Bob Proctor, Best-selling author, You Were Born Rich Jenna Zwagil was a young mother of two with a "broke mindset" and a bank account to match. Even with an inner belief that she was meant for more, the obstacles in her life seemed...

8,787円 Sustainable energy branding has become one of the hottest topics in business. As climate change and market liberalisationーthe greatest environmental and economic challenges of our timesーare prompting the world's power companies to transform on a scale never seen before, the eyes of the world ar...

700円 A marketing funnel is a visual representation of the customer journey, from the initial awareness of a product or service to the final purchase. It is used to track and understand the different stages that a customer goes through in the process of making a purchase. This ebook will cover the basi...

5,638円 Are you looking to establish a marketing and communications department from scratch? Are you an aspiring student new to the marcomms field altogether? Or are you already established in the profession, but looking to increase your success? Regardless of your background, Marketing and Communicatio...

9,450円 This edited volume provides deep insight into theoretical and empirical evidence on how digital technologies and high-tech brands are interrelated. It traces the mutual links between these two phenomena, identifies the multidimensionality of interdependencies, and shows the reader how and why new...

14,593円 The complex issues of sustainability and social marketing are gaining increasing global attention. This increased concern for environmental welfare has started to affect the way marketers, managers and policy makers think and organize their businesses. In Western culture, there has been widesprea...

1,500円 Comprendete gli elementi essenziali del marketing mix (noto anche come le 4 P) in soli 50 minuti con questo libro pratico e conciso. Il marketing mix comprende gli strumenti a disposizione degli addetti al marketing per sviluppare strategie di marketing efficienti e raggiungere i propri obiettivi...