Connected Marketing
11,772円 Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions fo...
New Frontiers in Feminist Political Economy
11,772円 This volume brings together the work of outstanding feminist scholars who reflect on the achievements of feminist political economy and the challenges it faces in the 21st century. The volume develops further some key areas of research in feminist political economy – understanding economies as ge...
Tolley's Managing Fixed-Term & Part-Time ...
14,592円 Tolley’s Managing Fixed-Term and Part-Time Workers is an essential tool for HR directors and managers, and their advisers. This timely handbook contains comprehensive coverage of the legal and practical implications of the new Fixed-Term Employees (Prevention of Less Favourable Treatment) Regulat...
Use demand and Supply Analysis
993円 "How do you think each of the following affected the world price of oil? (Use demand and supply analysis.) a. Tax credits were offered for expenditures on home insulation. b. The Alaskan oil pipeline was completed. c. The ceiling on the price of oil was removed. d. Oil was discovered in the...
Architecture in a Climate of Change
8,456円 Revised to incorporate and reflect changes and advances since it was first published the new edition of Architecture in a Climate of Change provides the latest basic principals of sustainability and the future of sustainable technology. Including new material on wind generation, domestic water co...
Business Economics
11,772円 'Business Economics: Theory and Application' is an undaunting and accessible text that focuses on the real world of business and how this relates to economics. The links to business are far more intrinsic that in other business economics textbooks where a business "flavour" is simply added to tra...
Analyzing The Budget Line
993円 The diagram below shows the budget line and the indifference map of a consumer for two products, food and clothing.
The Experiment in the History of Economics
0円 Throughout the history of economic ideas, it has often been asserted that experimentation is impossible, yet, in fact, history shows that the idea of ‘experimentation’ has always been important, and as such has been interpreted and put to use in many ways. Rich in historical detail, the essays in...
Institutional Foundations of Impersonal E...
9,020円 Governments and development agencies spend considerable resources building property and company registries to protect property rights. When these efforts succeed, owners feel secure enough to invest in their property and banks are able use it as collateral for credit. Similarly, firms prosper whe...
Game Theory
9,551円 Game theory is concerned with strategic interaction among several decision-makers. In such strategic encounters, all players are aware of the fact that their actions affect the other players. Game theory analyzes how these strategic, interactive considerations may affect the players' decisions an...
The 'Uncertain' Foundations of Post Keyne...
7,129円 This important new book introduces, analyzes and takes forward a post-Keynesian theory of the firm. It makes a vital contribution to the conceptualisation of uncertainty that is consistent with the methodological presuppositions of Post Keynesian economics. The author attempts to make a positive ...
Managing Intellectual Capital in Practice
14,923円 This book is the essential guide for managers wishing to implement the benefits of Intellectual Capital thinking in their companies or divisions. It serves as an easily accessible introduction to the subject area for the novice, giving the gist of what it is about and how it has developed, but ab...
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