2,659円 Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examplesーfrom Nate Silver to Copernic...

5,117円 The past decade has seen a number of developments that threaten the very fabric of how marketing activities have traditionally been conducted. On one hand, consumers are increasingly socially networked and value-conscious, with heightened expectations of how companies will react to their demands....

4,912円 How do leading retailers create value for their customers? They craft unique experiences at compelling prices. This book introduces a new and effective way to manage those experiences based on three critical factors – environment, selection, and engagement (ESE) – that separate successful retaile...

18,231円 This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions. Modeling Markets presents a comprehensive overview of the tools and methodo...

3,045円 What people get out of social mediaーand how businesses can get more out of it Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, ...

14,275円 Based on case studies, this comprehensive review aims to explore the development of the private sector and how it stimulates industrial growth at regional level in China. The book traces the privatization mechanism and how it facilitates the process of industrialization and urbanization in rural ...

3,582円 Action! Excitement! Transmedia! Step inside Comic-Con to discover the cultural trends that will shape our world “I’ve been in comics so long I sometimes think I invented ’em! But I just read Rob Salkowitz’s terrific new book and, y’know what? Even I learned new stuff! If you’re a comic book nut l...

1,657円 “For any business to succeed in the current era using internet marketing isn’t an option any longer, it’s an absolute must!” The purpose of this Book is to educate and encourage business owners and managers on the main aspects of internet marketing so that you can learn, and apply, the key princi...

1,326円 37 Ways Your Website Died highlights the reasons why your website is dead and what you can do about it. The suggestions may challenge every aspect of your web-presence, and shake up your task list each month, but the rewards will be sweet. This helpful guide book will point out what you are doing...

3,149円 DISCOVER... · 6 need-to-know rules of publicity for the Internet age · The best way to design, write, and promote a website to sell your book · 12 blockbuster techniques to use blogs for book publicity · Proven "live promotion" techniques you can use to reach a worldwide audience, and much more. ...

534円

6,076円 This research study attempts to provide a comprehensive CSR literature review, analyze corporate social responsibility (CSR) issues from the strategic decision-making (SDM) perspective, and investigate the process of managers’ CSR- related SDM in China. In particular, it utilizes content analysis...