10,943円 This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the...

3,402円 Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the dig...

5,040円 From the candy bar to the cigarette, records to roller coasters, a technological revolution during the last quarter of the nineteenth century precipitated a colossal shift in human consumption and sensual experience. Food, drink, and many other consumer goods came to be mass-produced, bottled, ca...

119円 我们生活在一个媒体富足的时代。消费者有无限的高品质的娱乐和知识来源，其中大部分的内容是免费的。尽管免费内容选项很多，读者仍然会因为你的书内容的独一无二而购买你的书。 正如达尔文所说，这是一场适者生存的竞赛。尊重读者的需求，作家才能成功。 即使你已经是一名成功的作家，你也依然需要营销方面的知识来武装...

2,743円 In 'Gebrandmerkt' beschrijft Erik Saelens de ontwikkeling en het verloop van de N-VA campagne in de aanloop naar de moeder aller verkiezingen, de verkiezingen op 25 mei 2014. Zijn persoonlijke verslag geeft een meeslepende en vooral onthutsende kijk van binnenuit op de actieve tegenkrachten vanui...

0円 Information et astuces sur la promotion et la rentabilisation de son blogue personnel.

431円 Notre prétention n’est pas d’inventer la méthode miracle, mais de rafraîchir des techniques de vente quelque fois oubliées, ou de conforter les vendeurs afin de promouvoir leur efficacité et donc leur chiffre d’affaires. Parce que qu’est-ce qu’une vente ? Une relation temporaire à très fort taux ...

431円 Parce que qu’est-ce qu’un achat qu’il soit d’instinct ou réellement planifié et anticipé ? C’est une relation temporaire à très fort taux d’implication entre un vendeur et vous. Mais depuis quelques années les consommateurs sont devenus très exigeants parce qu’ils ont la possibilité de s’informer...

11,772円 Retailing is changing extremely rapidly in the emerging economies, both as a driver of social and economic change, and a consequence of economic development and the rise of consumer societies. Changes that took many decades in Europe or North America are happening at a much greater speed in emerg...

1,723円 Many small business owners or starters are fearful and ignorant of the technology and expense required for setting up a website. And yet they know it's an absolute essential. This straightforward, jargon-free book is the answer for all small business owners from one-person concerns upwards. It wi...

2,490円 How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the int...

12,154円 Strategic Urban Health Communication Charles C. Okigbo, editor People are bombarded with messages continuously and sorting through them constantly. In this milieu, critical ideas about health promotion and illness prevention are forced to compete with distracting, conflicting, even contradictory ...