0円 The phone rings and it's a journalist wanting a comment or some background information; what do you do next? These 7 quick tips will help you remain calm and in control of the situation; and if you're in control you can derive maximum benefit from the encounter.

524円 GOLD NUGGETS Take a jar, like a two-gallon pickle jar. First fill it to the top with gold nuggets. Then pour in as much gold dust as you can, filling up all the spaces between the gold nuggets. Now dump everything out of the jar and separate the gold nuggets and the gold dust into two separate pi...

8,737円 Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand m...

3,841円 Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, ...

635円 In a competitive, global economy, you need to stand out, whether you're hoping for a promotion, trying to land a major client or striving to make a difference in your community. The world has no room for shrinking violets. This is a book about business, career and life success. It's perfect for a...

4,011円 Newspaper columns blare the news daily. There is no doubt that we are struggling through a worldwide economic and financial crisis of a magnitude not witnessed since the Great Depression. In this environment, fraught with danger, no company can afford to take a wait-and-see attitude. One hesitati...

2,197円 AUDIENCE Most companies are still taking one step forward and two steps back in their customer relationships because they don’t understand how to build and engage a long-term online audience. The new job every marketer must learn is “Proprietary Audience Development.” AUDIENCE is a manifestoーa “...

262円 Learn... How to set up your profile to make it effective Optimising your profile to ensure you get found by potential clients How to build your network of contacts Getting more people to know about your business, and what you do Setting up an online brochure for your business, along with some of ...

5,014円 In today's markets, success no longer depends on communicating the value of products or services. It rests on the crucial ability to create value for customers. Sales forces need to retool current strategies by recognizing the customer's dominant power in today's economy and what that means for t...

1,050円 Most radio advertising is bland, boring, poorly written, shoddily produced, offers little value for the advertiser's investment, and insults the listener's intelligence. But it doesn't have to be this way. Neil Hedley was an ad agency Creative Director by the age of twenty, doing international aw...

1,300円 It really does not matter if you're a complete torrent marketing newbie or an experienced torrent network marketer, in this e-book you will find various simple, yet effective techniques to conquer this huge market. It will be explained why the torrent network represents an enormous marketing oppo...

12,154円 In this volume, the authors apply insights from a variety of perspectives to explore the alignment among strategy, organization design, process and human resource management, and e-business practices on developing successful social networking programsーwith particular regard to applying such init...