1,600円 There are specific marketing strategies that apply uniquely to Internet marketing. If you're not staying on top of these strategies and implementing them, your website will not get traffic, and you'll miss out on one of the most efficient, lucrative sources of new customers for your business. Str...

496円 With the exponential growth of the popularity of the Web – the primary instrument using the Internet – an increasingly profitable activity began to be used by a growing number of companies: electronic advertising and marketing, instruments that offer tremendous opportunities at minimal cost . &nb...

1,709円 A primer on the future of PR, marketing and advertising ー now revised and updated with new case studies "Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." ーJason Harris, CEO of Mekanism Megabrands like Dropbox, Instagr...

2,488円 More than 70% of customers consult online reviews and take them very seriously. A disgruntled customer on Yelp might have more clout than a guidebook, magazine, or newspaper. This review-driven marketplace terrifies many businesses. But some have learnt to navigate and profit from customer review...

10,943円 Since the post World War Two boom in private automobile ownership, Drive Tourism has transformed the tourism landscape by facilitating dispersal and the growth of attractions and tourism related infrastructure beyond the zones that had previously emerged around seaports and railway terminals. The...

11,772円 In today’s connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend ...

43,944円 The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tigh...

1,657円 When Curtis and I decided to sit down and write this book, it was not out of desire and it certainly was not for the money. We did not dream up the idea, create an outline, and hire a ghost writer. And it was not a prompting. Funny as it sounds, the decision to actually go ahead and put these wor...

0円 Welcome to the world of self-publishing, where choices are abundant. From your book’s cover to its marketing strategy, every decision is yours. It’s exciting and scary at the same time. But the rewards are great. In this easy-to-use guide, INscribe Digital outlines best practices to approaching t...

150円 14 ways to maximise the exposure of a small business to new clients without having to spend thousands on extensive marketing campaigns and expensive advertising.

1,000円 Apathetic. Numb. Overwhelmed. Those aren’t consumers. They’re ad professionals. Radical shifts in advertising have reached a critical point ー sucking craft, quality, and satisfaction out of the business. It’s now a Big Data numbers game ruled by instant response and measured in fractions of a pe...

660円 Today you need to do more than just start your business, make your product/service available for sale, and expect customers to buy. Customers have become informed buyers. They don’t initially trust you, it must be earned. Without implementing a proper marketing plan, your business will surely fai...