1,317円 Do product managers have super powers? Probably not, but there are some product managers who seem to be more successful than others. These "super" product managers seem to be able to make things happen almost effortlessly. What's their secret? What You'll Find Inside: * GOT A MINUTE? THE POWER OF...

1,317円 Congratulations – you are a product manager. Or you want to be one. No matter where your career is at right now, what we need to have a talk about is how you can take it to the next level. What You'll Find Inside: * HOW GREAT PRODUCT MANAGERS KEEP THEIR PERSPECTIVE * SHOULD YOU GET AN MBA? * #1 S...

1,059円 The job of a product manager is made even more difficult by the simple fact that it really does not come with any clear instructions on how to do it correctly. As product managers we are constantly searching for ways to become better. What You'll Find Inside: * 9 WAYS TO TO BECOME AN INFORMATION ...

1,318円 What is a product manager without a product? Nothing. That's why it's so very important that when a product is being developed that the product manager be involved. Now exactly how best to go about doing that is an entirely different question. What You'll Find Inside: * TRACKING YOUR PRODUCT DEVE...

134円 For small businesses, marketing their products and services can be a problem compared to larger companies. The main handicaps constraining the decisions of small businesses include their limited financial capacities as well as their lack of economies of scale and limited learning curve. To aid sm...

2,490円 The simple guide to managing your personal brand, a vital element of success in the professional world Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition inclu...

1,500円 Un guide pratique et accessible pour comprendre la matrice BCG Puisque gérer son portefeuille d’activités et allouer les ressources nécessaires à leur développement n’est pas toujours évident, la matrice BCG propose des repères pour faciliter la prise de décision. Que les managers se rassurent do...

1,500円 Un guide pratique et accessible pour comprendre la règle des 80/20 S’observant au quotidien dans divers domaines, cette loi énoncée par Vilfredo Pareto est avant tout un constat qui permet de comprendre que quoi que vous décidiez de gérer ou d’entreprendre, il existera toujours un rapport 80/20, ...

1,500円 Un guide pratique et accessible pour comprendre la théorie de la Gestalt Avis à tous les férus de communication : les formes créent du sens et véhiculent naturellement un message ! Forts de cette révélation, prêtez attention aux associations, aux juxtapositions, à la disposition ou aux silhouette...

1,500円 Un guide pratique et accessible pour comprendre la méthode Six Sigma Calibrer ses nouveaux objectifs tout en augmentant la qualité du produit ou du service : voilà la promesse de l’approche Six Sigma. Structurée et précise, la méthode place le client, l’employé et le processus au cœur de la réfle...

1,500円 Un guide pratique et accessible pour comprendre la pyramide des besoins Théorisée par le psychologue Maslow, la pyramide des besoins permet de visualiser les différents niveaux de besoins, allant des plus vitaux à ceux qui sont liés au développement personnel. En tenir compte permet de comprendre...

6,076円 Customer focus is the most important challenge of the future. Providing good customer service depends on how well companies know their customers and clearly identify their needs. Availability of customer knowledge, which is knowledge from, for and about the customer, thus becomes crucial in offer...