6,928円 This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market-oriented research management, lead-user developments, but also modern approaches such as ...

317円 TAKE CONTROL of your DESTINY! The Bottom Line? You want to be successful. You want to take control of your destiny. Fifty Two Shades of Marketing will give you the ammunition you need for incredible profits. You'll find fifty two weeks of traditional, non traditional and guerrilla marketing ideas...

7,792円 ‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevan...

8,787円 Creating Organizational Advantage presents a critical appraisal of fashions and fads in management theory. It exposes the strategic weaknesses of change programmes such as Total Quality Management and Business Process Re-Engineering and explains why so many companies fail to become 'market-led' o...

906円 UP and to the RIGHT is already generating top ratings from reviewers who describe it as a must-read book for marketers and analyst relations professionals. It describes how to use the Influence Pyramid to scope out an MQ plan and how to influence each layer of the pyramid in order to optimize a v...

1,229円 Il n’y a que trois manières de développer le chiffre d’affaires d’une entreprise et pas une de plus : Augmenter le nombre de clients. Augmenter le panier d’achat moyen des clients. Augmenter le nombre de fois où les clients reviennent et achètent à nouveau. En effet, imaginons que vous avez cen...

500円 Search Engine Optimization (SEO) has become more simple with the growing popularity of blogging and content management software. Still, there are steps you can and should take to make sure your hard work ranks higher in search engines. To help position your blog or site for success, Ali Goldfield...

11,772円 'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that provide the foundation for clear thinking about social phenomena. In his new book, John O’Shaughnessy familiarises the reader with the nature of interpr...

845円 Become the Master of Your Business Fate With proper attention to marketing strategy, success is not an accident. Time spent planning where you want your business to go and the customers you prefer to serve pays off. Discover also how to earn and keep trust, build a reputation, amplify sales and s...

1,113円 How can your business make the most of the vast array of tools that Google has to offer? There is no doubt that we have a massive reliance on Google for our entire online experience. People worldwide are googling more than a billion times a day to find information, but Google is not just the wor...

1,657円 If you're like most speakers you spend more time trying to get in front of an audience than you actually spend with audiences. Professional Speaker Marketing Tips offers hundreds of ideas for marketing your speaking business to get and keep you in front of audiences. By consistently applying just...

534円 B2B (business-to-business) or B2C (business-to-consumer), no matter where you advertise: radio; TV; newspapers and magazines; online; on the side of the road; on the back of a truck; wherever: there is one huge secret that can make your advertising work even better and deliver even greater result...