6,076円 Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demand...

1,657円 Brand Harmony presents a fresh and revealing approach to branding and explains how companies of all types and sizes can achieve dynamic results by orchestrating their customers' total experience. Brand Harmony is a breakthrough concept that aligns everyone in a company to deliver a powerful, harm...

2,068円 A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. The Accidental Marketer is a ...

5,705円 In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, t...

294円 HOW TO GET YOUR HANDS ON THIS AMAZING NEW EBOOK FOR LESS THAN THE COST OF A BASIC T-SHIRT! Dear Internet Friend, Stop your search! I guarantee that you have NEVER heard ANYTHING like this before and will not find ANY other eBooks that can compare to what you see here, PERIOD! This new eBook is un...

777円 "We Bring Good Things to Life" "It’s Not TV, It’s HBO" "Visa: It’s Everywhere You Want to Be" These aren’t just advertising slogans; they’re game-changing insights. And according to ad industry legend Phil Dusenberry, who with his team at BBDO created these and many other brilliant campaigns, one...

661円 Want to boost your website traffic, getting all targeted, potential customers to your site and turn them into leads and sales? Adwords can be your ultimate choice. Created by Google, Adwords is becoming the number one advertisement online. Google makes it so simple and efficient that every big a...

661円 You have your online business. However, there's no traffic coming to your site? Not sure how to pull targeted traffic and convert to sales? Well, one of the most popular method around is Article Marketing. Proven workable by many experts in this industry. Article marketing can be very targeted a...

1,054円 Aprenda a utilizar en su Marketing el elemento de persuasión más importante y efectivo. Las historias. Lo crea o no uno de los elementos de Marketing que mejor resultado da en el mundo real para vender son las historias, envolver nuestro producto o servicio dentro de un enfoque narrativo con los ...

1,506円 Todos los emprendedores se encuentran en el mismo negocio, el de obtener más síes. Y lo que me ha permitido multiplicar enormemente ese número de síes ha sido aprender y poner en práctica la habilidad de la persuasión, algo completamente desconocido para la enorme mayoría de esos emprendedores. P...

824円 Savvy Advice on outsourcing jobs, outsourcing companies, outsourcing statistics and much more.

1,054円 ¿Persuasión instantánea? ¿No son eso un montón de tonterías? Le voy a confirmar sus sospechas: el 99% de las veces que se prometen técnicas y trucos para obtener una persuasión instantánea la respuesta es sí, suelen ser un montón de tonterías y no funcionan. Pero no siempre es así. Yo soy emprend...