11,840円 The field of corporate communications describes the practices organizations use to communicate as coherent corporate `bodies′. Drawing on the metaphor of the body and on a variety of theories and disciplines the text challenges the idealized notion that organizations can and should communicate as...

6,076円 This volume provides an important update to our current understanding of politics and the internet in a variety of new contexts, both geographically and institutionally. The subject of e-democracy has morphed over the years from speculative and optimistic accounts of a future heightened direct ci...

495円 Youtility fundamentally changes how accountants and accounting firms think about marketing and their business. Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to...

6,351円 Book set on communicating and connecting with customers today and in the future This is a three-publication set from thought leader Brian Solis covering social media and new media, the evolution of business, and the future of business. Engage! looks at social media and how to participate as a bus...

2,807円 Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentat...

8,053円 A compilation of the established knowledge in strategic account management While companies and academics expend tremendous effort on mass marketing, they often overlook their immediate customers (which are critical in both senses) and hence the importance of strategic account management (SAM). Th...

300円 Extra Money Answer provides a real and honest picture of the opportunities in affiliate marketing. Author Shawn Collins explains how most people don’t make much at all, and that it requires lots of time, testing, and patience. But you can make extra money if you do it right. Learn how to come up ...

661円 Do you want to multiply your business leads? There are many ways to do it such as social media marketing using twitter and facebook. However, the best way to interact with your customers is through ... email. Email marketing has been around for more than 10 years, and it's proven again and again...

3,035円 The B2B lead generation machine is a first-of-its-kind guide to building a watertight lead generation process for complex sales. It gives knowledge-based businesses practical and strategic advice on developing a concrete, sustainable pipeline of prospects. Find out how to: develop a pro...

16,083円 The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing Ana...

661円 Ever wonder how to improve your marketing campaign? Or win your competitors easily? Well, video marketing is the next big thing. It's not even new by the time you are reading this. Many big and small companies, or individuals are using video as a form of making. It attracts people easily, and con...

2,866円 As featured on The Today Show The definitive guide for aspiring product entrepreneurs – packed with important new resources Written specifically for people seeking to turn their ideas into marketable products, this new edition of The Mom Inventors Handbook takes you step by step through the proce...