3,702円 Today's Hottest Trends for On-the-Spot Marketing! "A must read for media and marketers.” ーAlan Cohen, CEO, OMD USA "What do fish tacos, data storage, and disaster relief all have in common? Each has harnessed the power of marketing that amplifies via the real-time social web. These and many othe...

3,821円 GET READY FOR THE AGE OF SHOPPER MARKETING Consumers today are armed with a wealth of content--price comparisons, reviews, and even online inventory data--and this is good news for marketers, because these tools empower consumers, making them into shoppers who are more willing than ever to intera...

2,985円 Connect with Your Customers. Anytime. Anywhere. One million new users per month. Twenty-three check-ins per second. Millions of peopleーin every city, in every country, on every continent, and even from the Space Stationーare vying to become mayors of their favorite shopping locations. What is fo...

4,776円 Generate faster, better resultsーusing less capital and fewer resources! Toyota, Alcoa, Pratt & Whitney, and the U.S. Navy's Nuclear Power Program operate in vastly different worlds, but they have one thing in common. Each of these organizations generates constant, almost automatic operational se...

4,418円 The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketi...

4,059円 Align Strategy With Metrics Using Social Monitoring Best Practices “Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer respo...

3,223円 Manage all your social media marketing efforts with repeatable, improvable processes Winner of a 2013 Small Business Book Award for Social Media “In studying social media we must also embrace social sciences. Sociology, psychology, neuroscience, statistical analysis, ethnography, as well as marke...

4,776円 Each year, billions of dollars are spent on marketing endeavors. Unfortunately, the vast majority of the money disappears into thin air, and marketing executives are left wondering if any of it came back in the form of ROI. Why? Because until now there has been no proven system for measuring mark...

4,776円 Want Market Share? Google It! “Google is a once-in-a-generation company. Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it’s leading will affect everyone in media and marketing.” ーBrian Morrissey, Digital Ed...

3,821円 Business Leaders Are Buzzing About Curation Nation “An indispensible guide to the brave new media world.” ーArianna Huffington, editor in chief, the Huffington Post “Gives me hope for the future of the Information Age. Rosenbaum argues for the growing importance of peopleーcreative, smart, hipーw...

2,985円 Grab a share of one of today’s hottest markets! Out of nowhere, apps have taken the world by storm. In a short time, millions of customers have downloaded appsーand they’re eagerly awaiting more. If you’re considering entering the market, stop thinking about it and make your move. You’ll reach mo...

5,254円 Whether you run your own company or work for a large corporation, establishing customer loyalty is a prerequisite for business growth. In The Customer Rules, C. Britt Beemer, a leading consumer research and marketing consultant, and bestselling business author Robert Shook offer practical advice ...