5,918円 The word "luxury" has almost lost its meaning. Once used to describe genuinely prestigious products or places, the concept of luxury has been hijacked by a multitude of aspiring or overpriced commodities, from foot spas to chocolates. So what is real luxury? Which are the genuine luxury brands, a...

6,482円 Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand man...

7,328円 Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitiv...

4,510円 Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best. Branded Beauty de...

1,657円 What defines the most successful dental practices? They plan, prepare and market effectively. This ebook delivers six secrets to more patients and higher profits that will enable you, as the dentist and business leader, to emulate 6 successful strategies employed by the most successful dentists i...

24,309円 Ever since newspaper companies first turned to their governments for support in the 1950s, print media has been supported by state aid in many parts of the world. Today, the principles and practicalities of these subsidies have been called into question, endangering the secure funding of expensiv...

80円 How to Write Web Copy and Social Media Content: Spruce up Your Website Copy, Blog Posts and Social Media Content is more than an online writing book. While writing for online media is the focus, the book takes writers through the important writing process--showing them how to think before they wr...

2,652円 In failing to provide visitors with great information content, most of todays Web sites are missing a golden opportunity to create loyal customersーand leaving a fortune in new and repeat business on the table. According to Web marketing expert David Meerman Scott, too many marketers focus on sty...

13,369円 Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers' psychosocial needs and the extent that their fulfillment goes ...

1,583円 Découvrez tous les conseils indispensables pour développer votre business sur internet. Ce que vous allez découvrir dans ce livre numérique : · Les 5 erreurs qui vous empêchent de développer votre entreprise. · Quels outils utiliser pour attirer sur vos sites vos clients potentiels ? · Quelles st...

451円 Si vous répondez OUI aux questions suivantes, alors ce guide est pour vous : Souhaitez-vous vendre plus de produits pour exactement le même nombre de visiteurs ? Aimeriez-vous avoir la possibilité d'amener progressivement vos visiteurs vers votre bouton d'achat pour qu'ils puissent acquérir votre...

3,223円 Create your “someday” life TODAY! “Get ready to let your dreams take flight! Tamara taught me things I wish I’d known years ago; it would have saved me a lot of time and money.” Jamie Novak, founder of www.BiteSizeLiving.com and author of Stop Throwing Money Away and The Get Organized Answer Book...