496円 Local and Small Business Owner's Guide to LinkedIn:  If you are ready to expand your online presence and attract new local customers, it is time to get started with LinkedIn. With this book, you will complete your profile and company page, find your ideal clients, and build your own network ...

294円 Learn How to Manage a Twitter Account to Effectively Market Your Business! Increase Your Sales by Understanding How to Effectively Market on Twitter! Social Network Sites Such as Twitter are One of the Major Marketing Venues for Successful Promotion of Your Business, Products and/or Services, bu...

490円 Learn how to successfully create the positive buzz that attracts attention! Turn your business into a overnight success story by learning how to go Viral! Harnessing the power of viral marketing where everyone is suddenly talking about your company, product, or service is the most effective means...

6,076円 The subject of this book is an analysis of the business models developed or adopted by Chinese small and medium sized enterprises (SMEs), specifically those that are successfully listed on China’s capital market; in other words, it is a dissection of those Chinese business models that have “worke...

6,076円 The doctoral thesis investigates various strategies in the area of going and being international of retail firms which is of undisputable relevance due to the fairly narrow research status and the increasing internationalization of retail activities. Issues are investigated concerning the choice ...

6,018円 Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand narratives, and crisis response from a rhetorical perspective. Key ideas in this text are social media as epideictic rhetoricーthe rhetorical setting that dea...

589円 Mobile Marketing Is Currently The Global Number 1 Way To Advertise Yourself And Your Products! But How The Heck Do You Do It Right To Get More Money, More Buyers, And More Attention? Recent studies by Nielsen Mobile indicate 97% of people with a mobile/cellphone will read an SMS (text) message ...

14,084円 Innovation remains an arduous and painful process for many companies, doing untold damage to brands, profitability, and careers. Some have used line extensions to mitigate risk, but all too often they have ended up extending the core brand into oblivion. Others have used test markets to help gaug...

295円

492円 인터넷과 스마트폰 혁명과 모바일 웹2.0 환경, 마케팅 환경변화에 맞추어 디지털혁명은 글로벌시대에서의 상품이나 서비스 판매 또는 기업 이미지 제공 등에 활용하는 마케팅 전략을 말한다. 이들을 활용한 마케팅은 뉴미디어마케팅이라고 할 수 있다. 이 책은 이러한 내용을 간단하고 알기 쉽게 풀이하여 더 많은 이익 ...

983円 In this book, Fredrik Härén argues for why and how companies need to become global in the way they conduct business. Learn how some of the most successful companies, big and small, have been able to make this transition; what other companies can learn from them; the challenges you wil...

10,943円 As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core function of every business, and needs not only to contribute positively to short- and long-term result...