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117円 Branding is complex. This book makes it simpler. And in 1000 words. A book on branding you can read in 15 minutes flat.

13,369円 This book takes a multi-disciplinary approach to analyzing the nature of ‘competition’ and ‘competitive advantage’ within the U.S. pro sport industry. By many measures, the four major pro sports leagues in the U.S. – the National Football League (NFL), National Basketball Association (NBA), Natio...

6,076円 The emergence of social media as one of the driving forces of consumers’ online experiences today also challenges our current understanding on marketing and brand management. The effects of brands’ social media involvement are to this day uncertain. Severin Dennhardt shows that social media and u...

12,933円 This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC; pr...

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10,943円 Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key corporate-...

294円 If You Want To Know How To Branding, Logo, Loyalty Factor, Signs, Promoting, Internal Branding and More!  

294円 In This Compelling Block-Buster Guide Discover Analyst, Agile Analysis, Business Analyst, Use Case Studies, Customer Relations, Project Scope and More!

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