9,116円 This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent tren...

1,028円 With the decline of traditional journalism, there’s an increased need for trusted information. This presents a huge opportunity to individuals, communities, companies and organizations. They can fill that void by telling their own multimedia stories and creating their own channels of distribution...

2,306円 Branding has now moved far beyond its commercial origins, and consumer response has entered uncharted territory. Wally Olins describes the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer is vital for commercial suc...

1,243円 In Share, Retweet, Repeat, John Hlinko shows readers how to take their ideas, causes, and products, and craft marketing campaigns around them that create buzz. In the world of constant communication, the average consumer of information has transformed into a publisher of information as well. With...

1,494円 Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emerging media have created an unprecedented opportuni...

1,333円 In Affiliate Manager Boot Camp: Recruiting, Educating, and Retaining Affiliates, author Shawn Collins presents a three-step approach for affiliate managers to recruit, educate, and retain affiliates in their affiliate programs. Drawing on his ten years of experience as an affiliate manager and hi...

16,913円 Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work. This doesn’t mean, however, that ‘old’ marketing tools are no longe...

496円 To earn and maintain your customers confidence, you have to do more than deliver a satisfactory product on time. You need a deep understanding of their needs and a clear commitment to their success. Here, in this brief eBook, New York Times bestselling author Fred Wiersema explains how to make th...

534円 Boost your marketing and advertising with the power of FREE editorial. No matter how large or small, every business and every professional can benefit from positive exposure in the media. Even work-from-home, one-person businesses MUST HAVE the media as a part of their marketing mix. Why? Because...

2,985円 Grab YOUR share of YouTube's BILLIONS of daily viewers YouTube is one of the world's most popular websites--which makes it one of the best marketing tools on the planet. Jason G. Miles, the author of Pinterest Power and Instagram Power, shows you how to get up and running on YouTube and offers be...

935円 Manipuliert, verfälscht und erfunden. So sind viele unserer „Nachrichten“. Reißerische „Nachrichten“ bringen Quote, steigern die Auflage, stillen den Durst der Öffentlichkeit nach „Information“. Doch oft genug sind die „Fakten“ manipuliert, verfälscht oder gar erfunden. Was steckt hinter den Lüge...

829円 Lawyer Marketing Secrets, from the marketing expert. Marketing is not an option. Don't leave the fate of your practice to fate. Choose to do everything!