6,072円 Now more than ever, marketing is assuming a key boundary-spanning roleーa role that also redefined the composition of the marketing organization. In this Brief, the marketing organization’s integrative and mutually reinforcing components of marketing activities, customer value-creating processes,...

586円 The Brand You Blueprint is a proven system to help you become more efficient and profit led. It is the culmination of over 15 years of realtime research of questioning, listening and understanding of what makes people and business’s do the things they do! It reflects the passion and purpo...

2,197円 An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Interne...

450円 A collection of blog posts about building a small business, social media, networking, pink wine, stockings, music, fun and the eighties. A year's worth of true tales of the people around me and some of the bizarre situations I find myself in. My stories are woven around a virtual record charting ...

1,991円 Blog Schmog takes a look at the blogging phenomenon and its impact on politics, writing, marketing, public relations, publishing, journalism, and all other forms of communication. Written from a skeptic's point of view, Robert Bly holds blogging up to close scrutiny, giving practical, easy-to-use...

2,659円 The forms, letters, and other tools included in Marketing Kit For Dummies, 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to imple...

450円 Learn how to become an Amazon Affiliate and make money. Refer people on the internet to buy Amazon products and receive a share of the sales money.

14,592円 Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features: * 'How to' and 'how not to' case studies based on international examples * A guide ...

2,254円 Filled with practical, step-by-step instructions and clear explanations for the most important and useful tasks. Get the job done and learn as you go. A how-To book with practical recipes accompanied with rich screenshots for easy comprehension.This a Packt Instant How-to, and provides a quick an...

1,773円 Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand ...

4,045円 She has done the hard work of evaluating and learning how to use all the different online sites and tools that can help your business soar, and she has combined that knowledge into Give Your Marketing a Digital Edge, an inexpensive 10 titles in two books that you'll refer to again and again. Here...

2,950円 How does a firm choose a foreign market for its products or services? If only there was a way to logically "grade" a foreign market to sell into. American firms are often confused and intimidated when they try to choose which country to work with overseas. Many times CEO's will say: "let's go to ...