2,512円 Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate socia...

8,863円 Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these semin...

323円 It's renaming time - or is it? Determine whether or not your reasons for a name change are valid. Learn who to involve in renaming and why. If you want to emphasize continuity with your new name, discover nine techniques for tweaking your former name meaningfully. If you prefer to break with the ...

11,772円 The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes: * The developm...

2,955円 The follow up to *Share This: The Social Media Handbook for PR Professionals. Share This* is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses. The book c...

3,514円 Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for ...

1,057円 TAKE CONTROL of your DESTINY! THE BOTTOM LINE? You want to be successful. You want to take control of your destiny. Crush Your Competition will give you the ammunition you need for incredible profits - weather you’re an entrepreneur, professional, self storage owner, self storage manager or absol...

13,596円 Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works. This is THE key scholarly text in this crucial topic, an already hugely respected ti...

2,536円 Develop and implement a Pinterest marketing strategy with this step-by-step guide Pinterest is the fastest-growing social media platform, with more than 80 percent of its users women between the ages of 25 and 54. Learn to reach this desirable market by following the advice in this step-by-step, ...

750円 This is the compelling story of a man and his life-journey. Every bit as suspenseful as it is informative. An outrageous rags-to-riches story of a high school dropout who earned over a million dollars from affiliate marketing by the time he was twenty, and then moved on to launch a separate busin...

13,265円 This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each cha...

500円 On the surface, affiliate marketing looks like something that anyone can do successfully. You sign up for programs and put affiliate links on a simple website. People click your link, buy the merchant's product and ー presto ー you get paid. Right? Well…not exactly. We believe affiliate marketing...