11,772円 Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly o...

321円 This book describes the basic principles of multi-level and network selling. It features techniques for applying the five steps of successful selling, answering objections, and finding prospects. It includes ways to target your market, develop leads, get referrals, and talk about your product or ...

1,500円 If you are spending more than 4 hours a day on any Social Network per day, then you are surely losing out on making a positive contribution to the digital librabries worldwide. eBooks business is exploding to an unmatched proportion and the time is now for you to invest in your stories, how to, a...

450円 This is a strategic plan for producing and distributing films to Millennials and Baby Boomers, 50% of the film audience. It discusses the groups' characteristics, the structure of the industry, and tips for meeting these groups' needs now and over the next decade. It also includes a SWOT analysis...

5,305円 This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and ...

1,313円 The 10 Secrets to Selling on the World’s #1 Social Network Facebook is the perfect tool for reaching out to customers. Now, you need to take the next step and make it pay by selling on Facebook. The f-Commerce Handbook shows you how. From the co-editors of Social Commerce Today, The f-Commerce Ha...

800円 Profit should not be like the Lock Ness monster… Heard about it, read about it, but haven't seen it yet! If you don't have a system for selling, you're at the mercy of the prospects system for (not) buying. Study Rich People to Understand what they do because Success Leaves a Trail. Rich People C...

935円 The selling secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Selling. Includes how to: • Pitch your product to meet the needs of your customer • Use body language to build rapport • Negotiate and close the deal • Make your custome...

12,269円 Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

12,154円 Online reputation management deals with monitoring and influencing the online record of a person, an organization or a product. The Social Web offers increasingly simple ways to publish and disseminate personal or opinionated information, which can rapidly have a disastrous influence on the onlin...

1,050円 This eGuide is a compilation of three previously published eGuides, produced in one handy, specially priced eGuide. The eGuide includes the full text from: - Branding 123: Build a Breakthrough Brand in 3 Proven Steps - Product Launch 123: Launch a New Product or Service in 3 Proven Steps - Sales ...

13,596円 This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics...