1,119円 It’s no secret that vacation rental listings with fabulous photos receive more inquiries and more reservations than a listing with shoddy photos. But what seems to elude the average owner is the secret to obtaining those magical property photos, without hiring a professional real estate photograp...

174円 Short essay on publishing possibilities of the digital era.

330円 Not just for every person who is serious in crafting effective advertising, but also for every advertiser who needs to get the maximum benefit from his campaign, My Life in Advertising is a book of condensed advertising wisdom. This book is not written as a personal history, but as a business st...

1,333円 Marketing- The business of dentistry is more competitive than ever. An understanding of marketing will help you conquer this challenge. It All Starts With MARKETINGー201 Marketing Tips for Growing a Dental Practice shares ideas, experiences and strategies to gain new patients and grow your practi...

14,592円 Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human ...

1,192円 Open this book and you will Communicate creatively Beat the competition Create brilliant strategy Really know your market

6,076円 Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the answers! The transformation of a desi...

9,119円 Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with interna...

128円 Social media consultants gush about the wonders of web marketing, but what do actual non-techie business owners have to say about the effectiveness of their websites, Facebook pages, and Twitter feeds? “Marketing In Cyberspace” includes insightful interviews with several craft gallery owners who ...

205円 This technical sales primer will introduce pertinent areas of technical sales to aspiring salespeople. The primer will provide guidance to technical salespeople and will serve to function as a consultation document for each salesperson to understand the fundamentals of technical sales. This prime...

528円 Multiply your information publishing profits by repurposing your content and adding creative offers. Earn more from your expertise and your content. Discover profitable new ways to present what you know or have sitting in your file cabinets. Shape-shift your material, deliver it in a creative fas...

933円 Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a bette...