10,280円 Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services and grow a business. Complete with practical information relevant to a wide range of professionals--including acco...

2,083円 Written specifically for owners of small businesses, Getting Down to Business provides everything you need to know to grow your business with confidence, and realise your ambitions. By following the suggestions in this book you will be able to: Establish your goal and develop a step-by-step acti...

18,231円 This book summarizes the results of the second year in the Design Thinking Research Program, a joint venture of Stanford University in Palo Alto and Hasso Plattner Institute in Potsdam. The authors have taken a closer look at the issue of co-creation from different points-of-view. The concept of ...

1,128円 Anyone that is involved in small business marketing, working with a chamber of commerce, or part of a non-profit organization can benefit from the methods we describe in this book. Anyone who needs to learn how to get information, events and news about their group in print and spread to the masse...

2,349円 Corporate Social Responsiblity gewinnt zunehmend an Bedeutung. Viele Unternehmen engagieren sich heute gesellschaftlich und übernehmen Verantwortung. Ein sinnvoller Schritt, denn so leisten sie einen Beitrag zur gesamtwirtschaftlichen Nachhaltigkeit, prägen ihr Image und generieren dabei gezielt ...

12,103円 Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to this boost. Whilst there is a large amount of literature on each ...

6,076円 This work explores the operation and regulation of copyright collective management in Nigeria. The nexus between creativity and copyright and how creativity has played a pivotal role in development is explained. The need to balance the interests of authors and users is discussed and the societies...

23,216円 Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research met...

1,318円 A comprehensive, indispensable guide to automobile purchasing. Includes how to buy new and used cars, trade-in your old car, finance your new car and lease a new car. 

2,507円 Competing on the social web isn't enough. You have to STAND OUT! Stand Out Social Marketing explains how today's best-known brands draw attention that pays in the crowded space of social media--and how you can do the same for your brand! "Stand Out Social Marketing outlines the tools and tactics ...

321円 This book features ways to expand your promotion through participating in trade shows, becoming a speaker, and doing your own publicity. It discusses types of trade shows and how to increase your sales. It describes how to create a topic to obtain speaking engagements, prepare your talk, and cont...

1,320円 With Proven Marketing Tips for the Successful Cat Breeder you will distinguish yourself from the many catteries in your breeding area. Jasmine Kinnear's guidelines are clear, practical and based on success from years of breeding pedigreed cats. Learn the techniques to separate yourself from the b...