12,471円 This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social ma...

6,134円 The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan. The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where ar...

2,388円 "A broad and deep look at how electronic media are changing storytelling . . . . Completely fascinating." ーBooklist, starred review Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditi...

500円 Mining the Gold From Twitter continues where Prospector's Guide to Social Media Marketing left off. It takes an in depth, step by step approach to setting up and maintaining a business presence on the Twitter social media network. Full of easy to read, easy to follow instruction, including worksh...

1,062円 The internet is rapidly transforming the South African business landscape. For the first time the consumer has a voice; small businesses can run rings around large corporations; local consumers are buying internationally; and local businesses are selling globally. This creates massive opportuniti...

777円 Like religious cults that can attract thousands of devoted disciples, is it possible for company brands to build legions of loyal followers? In a marketer's dream come true, can certain productsーwith the right combination of positioning and brandingーtake on magnetic characteristics and galvaniz...

1,516円 Based on years of first-hand, practical experience this book shows you how to transform yourself from being just another coach into someone who stands out to your clients as the natural and only choice. As you read through the pages, you'll discover how to: Identify your own, personal nic...

15,800円 Sports marketing is not only a global phenomenon, but also a major industry in its own right. This book breaks new ground in that it combines the theory and the practice of sports marketing agreements, which are at the heart of the commercialisation and marketing of sport. A particular feature of...

1,657円 Do you sometimes wonder why a sure sale falls through the cracks? Don't you feel powerless every time that happens? You know that your product or service is really good for your customer. You've done everything to get the customer interested. They obviously like what you're selling, but they shif...

3,575円 Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the ...

1,068円 Finally, a step-by-step guide packed with everything you'll need to find out if direct response tv ads are right for you, your ideas, your product. You'll learn to evaluate a product, both new and existing, how to separate real drtv producers from "talkers" and you'll learn how to make a deal tha...

0円 Learn how to promote your company, yourself, an event or a cause with a contemporary twist on an old communication medium - the teleseminar. Accessible even to people without a computer on hand, teleseminars can establish credibility, create a bond of trust, prompt interest in an upcoming program...