6,072円 Now more than ever, marketing is assuming a key boundary-spanning roleーa role that also redefined the composition of the marketing organization. In this Brief, the marketing organization’s integrative and mutually reinforcing components of marketing activities, customer value-creating processes,...

5,850円 HR thought leader Dave Ulrichーbestselling author of HR Champions, The Why of Work, HR from the Outside In, and more--is back with his international colleagues to unpack and distill the finest, most up-to-the-moment thinking from the HR world. Indeed, this book looks at best practices from compan...

500円 Entrepreneurs Brief Guide - How to Increase Your Emotional Intelligence. In our daily lives, we encounter various people who are excellent listeners. These people know how and what to say at the right time, and do so in such a manner that we're neither offended nor upset. There are also people wh...

8,346円 The ultimate guide to the ins and out of mergers and acquisitions Practitioner's Complete Guide to M&As provides the practical tricks of the trade on M&As: what they need to know, what they have to know, and what they need to do. Numerous examples and forms are included illustrating concepts in d...

7,321円 Fascinating insights into modern strategic management from an Islamic perspective While strategic management is a cornerstone of any MBA program, it's almost always taught from conventional theories and typically American case studies. This book takes those traditional theories and interprets the...

1,088円 The authoritative hands-on guide to putting the Six Sigma strategy into practice, written by Mikel Harry, co-founder of the Six Sigma Academy, and Don Linsenmann, the Six Sigma champion who helped to implement Six Sigma across DuPont’s eighteen business divisions. The ideal companion to Mikel Har...

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27,955円 As the service sector expands into the global economy, a new science of service is emerging, one that is dedicated to encouraging service innovation by applying scientific understanding, engineering discipline, and management practice to designing, improving, and scaling service systems. Handbook...

794円 The book titled Scientific Writing Techniques and Project Management in Biotechnology has been designed to provide a comprehensive basic text for medical and biotechnology students to make them conversant with molecular biology techniques, bioinformatics, art of planning and writing scientific re...

14,923円 Countryside recreation has become an increasingly popular leisure activity, with rural recreation offering an escape from the stresses of life in the modern city. Consequently, the pressures on managers of countryside recreation sites are greater than ever before. This important new vocational te...

1,399円 A fully revised and updated installment from the bestselling author of The Oz Principle Series. Two-time New York Times bestselling authors Roger Connors and Tom Smith show how leaders can achieve record-breaking results by quickly and effectively shaping their organizational culture to capitaliz...

4,227円 21st century companies are constantly evaluating and re-evaluating the risk inherent to their businesses. Many firms have instituted risk management programs to plan for and better protect key investments and risk-related change management initiatives to execute change in the organization. This i...