12,933円 First published in 1981, this edited collection reviews the operations of state-owned enterprises, examining the actual performance of such organisations in the advanced industrialised countries. The authors consider the regularities and characteristics of state-owned enterprises, in particular t...

33,165円 Many leisure activities involve the use of turf as a surface. Grass surfaces on golf courses, bowling clubs, cricket pitches, racetracks, and parks all require maintenance by trained personnel. International Turf Management Handbook is written by a team of international experts. It covers all asp...

8,630円 A wide-ranging, significant contribution. - Göran Therborn, Cambridge University "A lively, well-informed, and accessible guide through the dynamics and complexities of globalization." - Robert Holton, Trinity College, Dublin "This is an excellent text on globalisation. It is theoretically sophis...

1,478円 “REIN MASTERFULLY CAPTURES WHERE [CONSUMERS] HAVE BEEN AND WHERE THEY DREAM OF GOING.” ーFORTUNE PRAISE FOR THE END OF CHEAP CHINA “Brilliantly written.” ーFinancial Times “Rein combines elegant writing and methodical research. Years of working in China have given him access to important players....

9,948円 The onset of the global crisis has emphasised the persistence of substantial differences in development and social progress within the euro area. The specific case of countries located in the southern periphery region has come to the centre stage, due to the harsh economic conditions that all the...

11,772円 Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational firms looking for market entry or expansion in China. At the same time, the evolution of the Chine...

263円 SEO, one of the subjects I write a lot about in my working life and have received good feedback and success. This book is born out of the fact that there is a lot out there written on the ever changing world of search engine optimization or SEO, from 'Dummies guides' to white papers. Not much how...

12,154円 Though globalisation of the world economy is currently a powerful force, people’s international mobility appears to still be very limited. The goal of this book is to improve our knowledge of the true effects of migration flows. It includes contributions by prominent academic researchers analysin...

1,500円 Un guide pratique et accessible pour comprendre la loi des avantages comparatifs Se spécialiser pour mieux régner : telle est la devise de la théorie des avantages comparatifs exposée au XIXe siècle par le célèbre économiste David Ricardo. Et en effet, puisque nous vivons tous dans des environnem...

6,368円 Why have relatively poor and underdeveloped countries been able to spawn so many global firms in the last two decades? Are emerging market multinationals (EMNCs) really different from successful multinationals from developed economies? This book tackles these and other fundamental theoretical que...

1,712円 Do you know who the G-20, OECD, FATF, FinCen, and Egmont Group are? This book lays out why you should know and, in an understandable format, who they are. It then teaches you to go international.

5,800円 So werden Sie die Nr. 1 im Kopf Ihrer Zielgruppe Rasierte Stachelbeeren sind dadurch gekennzeichnet, dass sie sich von anderen unterscheiden; sie sind einzigartig oder werden als neu wahrgenommen. Genau das ist das Konzept von Branding. Es schafft in den Köpfen der Verbraucher die Wahrnehmung, da...