Wally Olins. On B®and.
2,306円 Branding has now moved far beyond its commercial origins, and consumer response has entered uncharted territory. Wally Olins describes the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer is vital for commercial suc...
Developments of International Trade Theory
6,076円 Developments of International Trade Theory offers the life-long reflections of a distinguished Japanese scholar who pioneered the application of general equilibrium theory to international trade. Written in a style that makes it easily accessible to scholars and students, the book combines standa...
The Global Political Economy of Trade Pro...
9,119円 Given the widely-accepted premise that free trade is the best means of maximising overall societal welfare, why has it proven so difficult to achieve in certain industries? This book tackles arguably the most perennial and deep-rooted of all questions in political economy, and questions the incum...
States and Sovereignty in the Global Economy
11,772円 Globalization and the role of the state are issues at the forefront of contemporary debates. With editors and contributors of outstanding academic repututation this exciting new book presents an unconventional and radical perspective. Revealing that states do still matter despite the vigour of in...
Contemporary Vietnam
10,943円 This book provides full details of contemporary economic and political developments in Vietnam. It continues the overview of developments up to late 2005 which were covered in the author’s Vietnam: A Guide to Economic and Political Developments (also published by Routledge, 2006). Key topics cove...
Financial Supervision in the 21st Century
12,154円 The financial crisis prompted financial supervisors to take a critical look at their own performance. The "toolkit" available to supervisors is considerably more varied than it was a few years ago. Supervision has become more forward-looking, taking into account also soft controls, such as ‘condu...
Making A Living In The Philippines
1,550円 Hard hitting advice for anyone contemplating a move to the Philippines who still needs to earn an income. If you need to know about starting a business, getting a job or investing in the Philippines, this book is packed with first hand advice from someone who has been there, done that and lived t...
Institutional Investors Managing Investme...
6,632円 Today, advances in portfolio theory, efficient investment pressures as well as the emergence of many new investment vehicles is a challenge at the same time help to improve skills for investment portfolio management institutional investors. Due to face the challenges and pressures on, the manager...
Global Power Europe - Vol. 2
12,154円 This two-volume project provides a multi-sectoral perspective over the EU's external projections from traditional as well as critical theoretical and institutional perspectives, and is supported by numerous case studies covering the whole extent of the EU’s external relations. The aim is to striv...
Political Economy of the Gulf Sovereign W...
12,103円 Using four Gulf sovereign wealth funds as case studies – Iran, Kuwait, Saudi Arabia and the UAE - this book examines and analyses the history, governance and structure, and investment strategies of the above mentioned funds, in the context of on-going debates about their transparency. The book di...
Cartelization, Antitrust and Globalizatio...
12,933円 The uncovering of a great number of cartels in the industrialised world has left an unfortunate, yet significant, mark on global economic developments in recent years. Globalization has forced firms into more direct competition; the result has been global price-fixing. This situation has greatly ...
Power, the State, and Sovereignty
10,446円 Stephen Krasner has been one of the most influential theorists within international relations and international political economy over the past few decades. Power, the State, and Sovereignty is a collection of his key scholarly works. The book includes both a framing introduction written for this...
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