7,129円 Despite the promise of enhanced customer engagement through new technology, consumer trust has suffered widespread collapse and annual corporate losses are in the trillions. This book exposes the faulty foundation of the populist Customer Experience (CX) movement, upturns long-held beliefs in its...

7,129円 First Published in 1965, The Marketing of Industrial Products is the product of diverse talents and experiences. The first words of Aubrey Wilson's introduction to this book emphasise the importance and relevance of industrial marketing to everyone connected with industry. He goes on to stress th...

1,398円 These stories from the business world are for professionals looking to improve at work. Is your business failing to live up to expectations? Stuck in an unsatisfying job with seemingly nowhere to go? Do you manage peopleーor aspire to? Drawing on his own career in sales and digital marketing, Jam...

950円 Struggling to Lead Effectively? Discover How to Transform Your Leadership with "How to Lead with Conviction" Are you finding it challenging to inspire your team, overcome leadership obstacles, or achieve career fulfillment? How to Lead with Conviction is your comprehensive guide to mastering lead...

1,500円 Marketing is the art of persuasion, a blend of science and creativity. It's about building relationships, understanding your audience's needs and desires, and crafting compelling narratives that resonate with them. This involves tapping into human psychology, strategic thinking, and data analysis...

1,408円 For too long, our recognition of leadership has been reserved for a select few-presidents, CEOs, or historical icons. We have been captivated by charismatic figures on the cover of Forbes or viral sensations on social media. But what about the everyday leaders who have shaped us on a personal lev...

1,200円 "The Blue Collar Path to Financial Freedom" offers a practical guide for individuals in blue-collar professions looking to achieve financial independence. This book emphasizes the importance of hard work, skill development, and smart financial choices, highlighting strategies for budgeting, inves...

1,500円 Mickey Laid Bare Disney makes it seem so easy. It's the best-marketed brand in the world, and everyone wants to do what Disney does, in selling their own product or service. It's not easy. But you can do it. As long as you know it starts with a story.... Story is the basis of the Disney marketing...

650円 Descubre el arte milenario y las prácticas modernas de las empresas coreanas que lideran el mercado global. Este libro te lleva a un viaje profundo hacia la comprensión de cómo las empresas en Corea del Sur han conseguido no solo sobresalir, sino construir conexiones emocionales duraderas con sus...

6,060円 With more people involved in B2B buying decisions and key accounts becoming more complex than ever, it's imperative to have clear visibility into who the decision makers are and a strategy for how you will engage with them. ***Building B2B Relationships***presents a step-by-step guide to identify...

650円 Descubre el fenómeno Hallyu y cómo su poderosa influencia global ha reescrito las reglas del marketing moderno. Explora cómo la cultura coreana desde K-pop y K-dramas hasta técnicas de branding proporciona un modelo revolucionario para capturar la imaginación de las audiencias en todo el mundo. E...

2,400円 In a context where change is rapid and complexity is increasing, the crucial challenge brands face is to maintain perceived value, and making relevance is a monumental task for marketing professionals. The saturation of new brands, categories, and consumer choices, coupled with decreasing attenti...