1,327円 The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decisi...

11,592円 • Nuevos conceptos y prácticas para los aspectos más relevantes del marketing y ventas industriales • Presentación al marketing industrial desde un contexto técnico, objetivo y global • Más de 200 figuras y gráficos que complementan un lenguaje fluido y entretenido • Protocolos de implementación ...

7,877円 •Nuevos conceptos y prácticas para los aspectos más relevantes del marketing y ventas industriales •Presentación al marketing industrial desde un contexto técnico, objetivo y global •Más de 200 figuras y gráficos que complementan un lenguaje fluido y entretenido •Protocolos de implementación basa...

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2,889円 Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave. Chipchase, named by Fortune as “one of the 50 smartest people in tech,” has traveled the world, studying people of all nations and their habits, payin...

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2,988円 The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you ve ever wanted to know-and more-about navigating the new world. Gary Vaynerchuk-the inspiring and unconventional entrepre...

1,991円 A handsome, commemorative edition of Peter F. Drucker’s timeless classic work on leadership and management, with a foreword by Jim Collins. What makes an effective executive? For decades, Peter F. Drucker was widely regarded as "the dean of this country’s business and management philosophers" (Wa...

300円 Vers une nouvelle économie de la communication Ce livre blanc atteste des des nombreux changements qui ont marqué l'univers de la communication. Il résume l'action et les ambitions de l'Observatoire COM MEDIA. L'Observatoire COM MEDIA Association loi 1901 créée en 2008, représentative de la branc...

1,318円 What ”Secrets From The Street” delivers.     “Secrets” give the independent rep tools to start, acquire reliable product lines, grow your business and everything in between. “Early in my career I took the leap as an Independent Rep (Agent) and grew to a multi rep agency. Everythin...

200円 Die Buchlinie "bwlBlitzmerker" beschäftigt sich mit aktuellen betriebswirtschaftlichen Themen. Dies geschieht mit dem Anspruch, dem Leser eine stark komprimierte und sehr kostengünstige digitale Buchvariante zu bieten. Somit entstehen hier regelmäßig frische und neue Impulsgeber für Prozessverbes...

643円 In an increasingly complicated and competitive world, technology and manufacturing businesses need any edge they can get. Why, then, do so many of these companies leave their internet presence at a minimum? Marketing to engineers tasked with making a recommendation to the person with the checkboo...