Routledge Handbook of Hospitality Marketing
10,943円 This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important marke...
Sport Heritage
11,772円 Sport has become an important avenue in how we interpret, remember, and maintain our heritage. Whether it is being applied in tourism marketing and development, employed as a vehicle for social cohesion, or utilized as a way of articulating personal and collective identities, sport heritage is a ...
Military Pilgrimage and Battlefield Tourism
10,280円 Military Pilgrimage and Battlefield Tourism is the first volume to bring together a detailed analysis of professional military pilgrimage with other forms of commemorating military conflict. The volume looks beyond the discussion of battlefield tourism undertaken primarily by civilians which has ...
Travel Marketing, Tourism Economics and t...
10,938円 This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors. This publication covers both theo...
Geographies of Transport and Mobility
10,943円 Geographies of Transport and Mobility aims to provide a comprehensive and evidenced account of the intellectual and pragmatic challenges for personal mobility in the twenty-first century. In doing so, it argues that geographers have a key role to play in shaping academic and policy debates on how...
Travel Marketing and Popular Photography ...
9,616円 This bookexplores how popular photography influenced the representation of travel in Britain in the period from the Kodak-led emergence of compact cameras in 1888, to 1939. The book examines the implications of people’s increasing familiarity with the language and possibilities of photography on ...
Poverty Reduction, the Private Sector, an...
14,585円 This book explores the issue of poverty reduction within mainland Southeast Asia with a specific focus on the impact of the private sector and tourism. Covering Cambodia, Laos, Myanmar, Thailand, Vietnam, and Yunnan, the book discusses how success in poverty reduction has come about largely throu...
Sports Management as an Emerging Economic...
17,016円 This book examines the sports industry as a broad business and economic sector with an enormous influence on regional economic development. Covering topics such as sports economics, financing sports organizations, sustainability management in sports, sports tourism and doping among athletes, this...
Ecotourism’s Promise and Peril
4,254円 Intended as a guide for wildlife managers and ecotourism operators, as well as interested ecotourists, this book addresses the biological principles governing how ecotourism affects wildlife. The introductory chapters focus on four key responses to human visitationーbehavioral, physiological, eco...
Mega-Events as Economies of the Imagination
10,446円 Atmosphere, the elusive ambiance of a place, enables or hinders its mobility in global consumption contexts. Atmosphere connects to social imaginaries, utopian representational frames producing the culture of a city or country. But who resolves atmospheric contradictions in a place’s social and c...
Hotel Accommodation Management
12,103円 This book offers students a uniquely concise, accessible and comprehensive introduction to hotel accommodation management that covers the range of managerial subjects and disciplines in the sector. The book focuses on enduring aspects of the accommodation management function (front office managem...
Traffic
3,259円 When too much water is poured through a funnel, some will spill over. When too many cars pour on to the road, there will be congestion. Economists recommend charging toll to solve congestion. Can toll also prevent the spillover of water? If road users are willing to pay toll because of congestion...
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