9,948円 This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel. Industrial Events are planned events that are staged with the primary aim of marketing businesses, industries and products. This ...

10,943円 The campstead is an American institution. After the Civil War, with neo-colonialism, environmentalism, and arts-and-crafts on the rise, some families sought rural locations for rustic camps. There they raised their children in the summertime. Around Squam Lake, after some eight generations, twent...

9,733円 Events Management provides an introductory overview of the fundamentals in managing events from conception to delivery, highlighting both the theoretical and operational aspects, to prepare students for a career in events management and hospitality. Now in its Third Edition, the authors have incl...

10,034円 In Research Methods in Tourism, Hospitality and Events Management, the authors use a step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings. Coverage of the Internet and the digital environment as a space t...

12,767円 This is a handbook for the cultural entrepreneur, offering some of the best examples on practice, franchises, research, innovation and business opportunities in the cultural sector. The key theme is the contribution and possibilities of the cultural economy as a business, with a strong supporting...

10,446円 This book evaluates how and why vertical disintegration has occurred in the global corporate hotel industry, as it undergoes a structural transformation. It provides a unique insight into the new competitive landscape. Underpinned by academic literature, it includes first-hand accounts from the m...

11,772円 Second homes (variously summer houses, shacks, baches, cottages, dacha) are a popular cultural phenomenon in many countries and an emerging trend in others. They are inextricably linked to tourism, recreation and leisure, and yet the fundamental relationship between second homes and leisure often...

10,943円 Although Foucault’s work has been employed and embraced enthusiastically by some ‘mobilities’ scholars, discussion across these two traditions to date has mostly been partial and unsystematic. Yet Foucault’s work can make critical contributions, for example, to thinking about governing mobilities...

10,943円 This collection of papers from Tourism Geographies emphasizes new and emerging research paradigms in the geographic study of tourism. The papers included in this collection follow one of two threads: explicitly supporting specific research frameworks, or implicitly presenting new and emerging the...

11,772円 Going far beyond being just a mega sport event, the Olympic Games are, and have been in the past, important settings for tourism and cultural change. Hosting the Olympic Games presents a unique opportunity for countries to promote, regenerate, and develop cities and regions, and to firmly locate ...

10,446円 Lausanne, the Swiss city IOC (International Olympic Committee) President Juan Antonio Samaranch honored with the title "Olympic capital" in 1994, is now the administrative capital of world sport. The past century has presented Olympism with many challenges and that continues to be the case today;...

10,943円 Events are increasingly used instrumentally to achieve goals of society such as cultural development, destination branding or economic development. Event impacts are, however, routinely measured from a purely economic perspective. Event Impact fills an important niche and a void in the literature...