10,943円 Since its first mention in the academic literature, ecotourism has been endorsed by NGOs and governments as the most environmentally sound and locally beneficial method of tourist development. Over the last thirty years sub-Saharan Africa has adopted ecotourism as the primary focus for tourism de...

25,704円 Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer...

10,280円 The Practical Guide to Organising Events is a short, accessible and practical guide on how to successfully plan and organise a variety of event types in a wide range of contexts. The core sections of the text are logically structured around the key stages of event management – pre-event, on-site ...

9,948円 While experiential staging is well documented in tourism studies, not enough has been written about the diverse types of experiences and expectations that visitors bring to the tourist space and how communities respond to, or indeed challenge, these expectations. This book brings together new ide...

6,076円 This book provides a holistic analysis of South Korea’s strategic use of mega-events in its modern development. It examines the Summer Olympics (1988), the World Expo (1993), the FIFA World Cup (2002), and the Winter Olympics (2018) over the past 30 years of the country’s rapid growth, and across...

24,309円 This book presents a comprehensive overview of the tourism market development in Central and Eastern European countries. It is divided into 13 chapters, including a chapter dedicated to Belarus, all richly illustrated with colorful maps and illustrations. The book presents the output of internati...

17,016円 This book examines the role of cars and the space connected with their production and presentation in tourism development. It describes the role played by experiences and experience societies formed in the 20th c. in the development of contemporary tourism, including tourism related to cars. The ...

12,103円 This book looks at the making and the consuming of places in the contemporary world. Illustrated through various case-studies from Denmark, it considers how places, performances and peoples intersect. It examines the fascinating circumstances through which visitors to a place, in part, produce th...

12,154円 This book takes inventory of and evaluates the available resources for the development of alternative tourism in Turkey. It examines the role of alternative tourism in future tourism development plans and proposes public policies necessary to assure sustainability. Although tourism started later ...

11,109円 In the late eighteenth and nineteenth centuries, legions of English citizens headed north. Why and how did Scotland, once avoided by travelers, become a popular site for English tourists? In Tourism and Identity in Scotland, 1770-1914, Katherine Haldane Grenier uses published and unpublished trav...

14,592円 The Handbook of the London 2012 Olympic and Paralympic Games is an authoritative and comprehensive account of the world’s greatest sporting and cultural event. It tells the complete story of the 2012 Games from inception, through the successful bidding process and the planning and preparation pha...

14,592円 How much money is your business wasting? How good is the service you deliver?This pioneering book will familiarize you with benchmarking techniques that can be used to gauge and improve the performance of hospitality and tourism businesses anywhere! With compelling case studies drawn from hotel m...