18,405円 Pressure on national and local governments to rapidly develop their tourism potential to meet demand and produce benefits, makes it more essential than ever to plan carefully and consider the human and environmental impacts of tourism development. That is why, as Secretary-General of the World To...

1,855円 Contemporary Tourism Reviews will provide you with critical, state-of-the-art surveys of all of the major areas of tourism study to people who are coming to a topic for the first time. The CTR series provides accessible and structured overviews to all areas of research in the broadly defined subj...

11,772円 Developers, designers and operators are increasingly needing to create versatile sport and leisure amenities that are of lasting value to local and wider communities. Placing facilities design and operation at the heart of sports development, this book adopts a holistic approach, integrating expe...

43,944円 Sponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders use sponsorship widely and arguably more successfully than any other communications tool to achieve competitive advantage whilst events of all sizes depend on ...

10,943円 This book addresses many of the key themes that are seen as challenges to achieve sustainability and to mitigate climate change impacts in the near future, in the tourism sector. In particular it focuses on the economic drivers for growth in tourism as they relate to sustainable development, low-...

4,432円 Practical tools and expert advice for professional event planners Before planning an event, there is much that must be done behind the scenes to make the event successful. Before any thought is even given to timing or location of the event, before the menus are selected and the decor designed, th...

13,265円 Sacred Natural Sites are the world's oldest protected places. This book focuses on a wide spread of both iconic and lesser known examples such as sacred groves of the Western Ghats (India), Sagarmatha /Chomolongma (Mt Everest, Nepal, Tibet - and China), the Golden Mountains of Altai (Russia), Hol...

12,103円 Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Through a heightened understan...

12,103円 Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and ...

2,653円 Learning and teaching mathematics in multilingual, bilingual or second language settings can be challenging. This collection explores the complex issues that arise in multilingual mathematics classrooms in Europe, South Asia, North America and Australia. Each contribution draws on recent research...

7,959円 What sources of information do tourists consult when choosing a travel destination? How can communication channels be used to reach the tourist market for a specific region? This resource provides new insight into these important questions and more on developing tourism marketing strategies using...

16,913円 Tourism and Entrepreneurship: International Perspectives provides an innovative, interdisciplinary approach. This book takes as its central theme the role of entrepreneurship in the context of regional, local and national tourism development. By engaging with top academics in both tourism and ent...