11,772円 Volunteer Tourism is one of the major growth areas in contemporary tourism, where tourists for various reasons seek alternative goodwill experiences and activities. To meet this demand there has been a surge in volunteer programmes offered in range of destinations organized by a variety of charit...

10,943円 This volume unravels the politics surrounding behind China’s hegemonic project of heritage tourism development in Lijiang. It provides a compelling study of the dialectical relationships between global and domestic capital, the state, tourists and locals as they collude, collaborate and contest o...

27,361円 This book aims to be a showcase for cutting edge research offering a high-edited selection of the best paper submitted to the 2006 tourism conference at the University of Surrey, which itself is a celebration of 40 years of tourism education at the University. The emphasis of the book is on contr...

11,772円 Most protected areas (e.g.national parks and nature reserves) have been created to protect wildlife and land- and seascape values. They currently cover over 13% of the world's land surface, around 12% of marine coastal areas and 4% of the marine shelf. Retaining and expanding these areas in the f...

33,165円 Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations. The first is the challenges associated with promoting m...

11,275円 Medical and health tourism is a significant area of growth in the export of medical, health and tourism services. Although spas and improved well-being have long been part of the tourist experience, health tourism now includes travel for medical purposes ranging from cosmetic and dental surgery t...

12,103円 Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that today, a negative image is more harmful than ever. Whatever the cause of the negative image, places perceived as dangerous, frightening, o...

12,269円 This book is a pioneering investigation of the tourism practices in the world's other, cold water, islands. Located in extreme latitudes and subject to extreme weather conditions, these islands have been developing their tourism appeal in manners that appear sustainable. They present themselves i...

13,265円 Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications ...

11,772円 The Phillips ROI Methodology™ utilizes five levels of evaluation, which are essential in determining the return on investment. At Level 1 - Reaction and Planned Action, attendee and stakeholder satisfaction from the meeting can be measured. Almost all organizations evaluate at Level 1, usually wi...

12,933円 Climate change is the single most important global environmental and development issue facing the world today and has emerged as a major topic in tourism studies. Climate change is already affecting the tourism industry and is anticipated to have profound implications for tourism in the twenty-fi...

1,855円 Contemporary Tourism Reviews will provide you with critical, state-of-the-art surveys of all of the major areas of tourism study to people who are coming to a topic for the first time. The CTR series provides accessible and structured overviews to all areas of research in the broadly defined subj...