14,592円 Explore the travel/tourism possibilities of this exotic yet tourist-friendly country Vietnam Tourism presents a unique ethnographic-semiotic analysis of some of the most important touristic icons in Vietnamese culture. In addition, it offers a firsthand analysis of many aspects of daily life in V...

1,855円 This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Each case is fully referenced in academic style and is accompanie...

0円 Demands on the construction industry are changing, and it is now virtually essential for environmental management to be considered at all stages of a project. Many construction managers are finding a quantitative approach useful, and this book outlines four quantitative methods which can be appli...

10,943円 Redefining 'community' and considering the effects tourism has on culture, this detailed book delivers an ethnographic account of both the toured and touring community in Göreme, central Turkey. Hazel Tucker presents an in-depth analysis of the interactions between tourists, the local community a...

2,177円 The founder of Four Seasons Hotels shares the philosophy and values that have made his legendary brand How did a child of immigrants, starting with no background in the hotel business, create the world's most admired and successful hotel chain? And how has Four Seasons grown dramatically, over ne...

10,943円 Dark Tourism, including visitation to places such as murder sites, battlefields and cemeteries is a growing phenomenon, as well as an emergent area of scholarly interest. Despite this interest, the intersecting domains of dark tourism and place identity have been largely overlooked in the academi...

3,317円 This book is the only in-depth ethnographic study of British charter tourists. It is based on several months of participant observation of British charter tourists on holiday in Palmanova and Magaluf on the Mediterranean Island of Mallorca. With a focus on space, the body, and food and drink prac...

6,422円 "Accessibly written and thoughtfully edited, making it essential reading for those studying hospitality and embarking on a career in the industry." - Peter Lugosi, Oxford School of Hospitality Management "This text is a fascinating read... Roy Wood has spent 25 years teaching, researching and wri...

13,265円 Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluatio...

26,532円 International Perspectives on the Management of Sport is the first multi-contributed book that addresses the various aspects of sport management by some of the most brilliant experts throughout the world. Drawing on the knowledge of international sport management gurus, this book provides cutting...

12,103円 Tourism is an extremely challenging business. Some strategies work phenomenally well sometimes and fail at others. You may be aware of the increased fragmentation of the consumer market and of the important role geography plays in tourist response but have difficulty finding a pattern to this wit...

10,943円 Internet Resources for Leisure and Tourism is designed to allow students, academics and practitioners within the leisure and tourism fields to get the very most out of the World Wide Web, helping them track down and fully exploit the most useful resources available. This book includes pointers on...