12,103円 The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies. How can marketing com...

3,980円 This volume addresses the growing interest amongst second language acquisition researchers in linguistic relativity. The chapter authors conceptually explore and empirically investigate the relevance of Slobins Thinking-for-Speaking Hypothesis to adult second language acquisition. The studies off...

14,592円 With contributions from leading figures in the field The International Hospitality Industry looks at both specific sectors of the industry, such as restaurants, cruises, hotels and contract foodservice. The book moves on to highlight the key issues that will be encountered within every sector of ...

12,933円 Social tourism refers to facilitating access to tourism for low income groups and/or the use of tourism as a regeneration and economic stimulation strategy. Although social tourism has its roots in the early 20th Century and is still a major component of the tourism sector in a range of countries...

14,923円 Get closer to tailor made marketing! Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing resea...

11,772円 Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly o...

10,446円 The island of Bali has long been characterized in the West as the last “paradise” on earth, but there is far more to this small Indonesian province. Bali Tourism presents an enlightening ethnographic study of some of the most important iconsーfor tourists and locals alikeーin Balinese culture and...

8,630円 Tourism is the fourth biggest industry in the world. What are the key concepts in Tourist Studies? This essential resource for students of tourism contains concise and authoritative entries on: • Planning Tourism • Sustainable Tourism • Festivals and Events • Cultural Tourism • Economics of Touri...

14,592円 Tourism and Indigenous Peoples is a unique text examining the role of indigenous societies in tourism and how they interact within the tourism nexus. Unlike other publications, this text focuses on the active role that indigenous peoples take in the industry, and uses international case studies a...

10,943円 *Please note the 2015 paperback is a reprint of the original 2008 hardback* In an increasingly urbanized world more and more people are turning to our forests and woodland for recreation and tourism. Planning and providing for this growing demand poses challenges that need to be addressed by mana...

12,103円 Target your business strategies to fit specific tourist cultures!Since Thomas Cook packaged the first tour in 1841, hospitality and tourism enterprises have forged long-term alliances with one another. Yet research suggests that most such alliances will fail. What goes wrong? How can tourism prof...

9,948円 The beauty therapist, increasingly called upon to administer massage, will welcome this manual. Its modern and practical approach will appeal to all who wish to improve their standard of massage. The physical comfort and reassurance which massage can give, especially when coupled with exercises, ...