1,266円 《北大文化产业评论（2023ー2024）》属“中华文化传承与创新研究智库丛书”系列，是北京大学文化产业研究性学术书，每年一部，全书分为理论视野、前沿观察、产业动态、区域热点四大板块，对文化产业体制改革、文化产业理论、区域文化产业、文化企业经营管理、国外文化产业、文化产业案例和文化产业学科建设等相关领域展开...

12,269円 This book explores the relationship between monetary policy and income (and wealth) distribution, a growing area of research in post-Keynesian and heterodox economics today. The interest actually goes back at least to Keynes, who, in his A Tract on Monetary Reform, discusses the effects of intere...

2,400円 Visão geral: - Este livro aborda a teoria da Gestão da Cadeia de Suprimentos (Supply Chain Management – SCM), com foco técnico e estratégico. - Os aspectos do SCM são apresentados em uma jornada que parte dos fundamentos até ferramentas avançadas, incluindo logística, planejamento, compras, trans...

4,542円 Dieses Buch ist ein praxisorientierter Leitfaden für die erfolgreiche Akquise in B2B-Unternehmen: Angefangen beim Aufbau und der Organisation von Vertriebskanälen über die aktive Ansprache von Neukunden per Telefon, E-Mail oder Social Media bis hin zum persönlichen Kontakt, zum Beispiel bei Messe...

3,634円 Dieses Buch erläutert die Mechanismen, die hinter erfolgreichem Social Commerce stehen. Dabei werden die folgenden zentralen Fragen beantwortet: Was motiviert Menschen, auf Instagram, TikTok oder Facebook zu kaufen? Welche Rolle spielen Influencer, Bewertungen und Communities? Und wie können Unte...

3,600円 Dynamische Preise in der Praxis zeigt, wie Unternehmen Preise systematisch steuern. Im Fokus stehen psychologische Effekte, Nachfrageelastizitäten und klare Marktlogik. Das Buch verbindet Grundlagen mit Handwerk: Preisarchitektur, Segmentierung nach Zahlungsbereitschaft, Anker, Framing, Bündelung...

8,507円 In the ever-evolving landscape of contemporary business, organizations encounter the perpetual challenge of re-evaluating and adjusting their business frameworks. This book presents a comprehensive guide to fortifying and adapting business models to meet this demand. This author elucidates how en...

1,050円 WHAT IF THE SKY COULD END HUNGER, ISOLATION, AND INEQUALITY FOREVER? A mother in rural Kenya holds up a vial of insulin that just descended from the sky. Her tears aren't of gratitudeーthey're of relief that someone, somewhere, decided her child's life matters. Imagine a world where: A sick chil...

1,400円 Vous avez mille choses en tête ? Ce livre va tout changer. Fini les journées qui filent sans rien accomplir. Grâce à une méthode claire, accessible et inspirante, apprenez à utiliser la To-Do List comme un outil de clarté, de motivation et de maîtrise de votre quotidien. Dans cet ouvrage complet,...

3,562円

1,100円 The Day the World Stopped... But Their Shipments Didn't. How a Handful of Companies Kept the Lights OnーAnd How You Can, too. Imagine this: It's 4:30 AM. Your phone won't stop buzzing. Not one... not two... but five "critical alert" emails. A key border has just been sealed shut. Your main shippi...

1,054円 The company CUBEX was established in Spain in the 1980s. The company’s main activity is the distribution of stainless-steel cutlery.Currently, the company, which is in the middle of a generational change, markets cutlery collections under two different brands. One of these is aimed at the hotel a...