Leading Edge Marketing Research
10,436円 This book explores new and leading edge marketing research approaches as successfully practiced by visionaries of academia and the research industry. Ideal as either a supplementary text for students or as a guidebook for practitioners, this book showcases the excitement of a field where discover...
Cross-Cultural Analysis
14,851円 Cross-Cultural Analysis is the sequel to Culture′s Consequences, the classic work published by Geert Hofstede, one of the most influential management thinkers in today′s times. Hofstede′s original work introduced a new research paradigm in cross-cultural analysis: studying cultural differences th...
Quantile Regression
5,520円 Quantile Regression, the first book of Hao and Naiman′s two-book series, establishes the seldom recognized link between inequality studies and quantile regression models. Though separate methodological literature exists for each subject, the authors seek to explore the natural connections between...
Regression Basics
10,436円 Using a friendly, nontechnical approach, the Second Edition of Regression Basics introduces readers to the fundamentals of regression. Accessible to anyone with an introductory statistics background, this book builds from a simple two-variable model to a model of greater complexity. Author Leo H....
Not Invented Here
2,154円 NOT INVENTED HERE: cross-industry innovation Where can a hospital apply principles from the airline sector? How can a car manufacturer use tools from the video game industry? What can an event organiser learn from the railways? Cross-industry innovation is a clever way to jump-start your innovati...
Quality of Life in Cities
10,943円 In the last few decades, urban quality of life has received increasing interest from policy makers who aim to make cities better places to live. In addition to the aim of improving quality of life, sustainable and equitable development is also often included in the policy agendas of decision make...
Explorations in Urban and Regional Dynamics
5,305円 The task of modelling the evolution of cities – the dynamics – is one of the major challenges of the social sciences. This book presents mathematical and computer models of urban and regional dynamics and shows how advances in computer visualisation provide new insights. Models of non-linear syst...
The Retailer’s Guide to Lease Negotiation...
1,326円 Retail lease negotiation and administration is the key to running a successful retail business. This practical guide will assist retailers to negotiate a fair lease and successfully administer occupancy costs during the lease term, whether you are: A small retailer in a shopping centre or stand-a...
Ageless Entrepreneur
1,060円 Ageless Entrepreneur offers a new perspective on the barriers to entry that young people face today in starting their careers as well as valuable insights into the possibilities for seniors, who all too often are being forced out of the work force when they can least afford it. Entrepreneurial gu...
Correlation and Regression
14,851円 ". . . the writing makes this book interesting to all levels of students. Bobko tackles tough issues in an easy way but provides references for more complex and complete treatment of the subject. . . . there is a familiarity and love of the material that radiates through the words." --Malcolm Jam...
Lessons From the Edge
5,496円 Entrepreneurs often struggle with many aspects of business: planning and financing company growth, creating a company vision, recruiting, leading, and managing people, as well as personal costs. In Lessons from the Edge, more than 50 business owners and entrepreneurs offer a wealth of real-life s...
The Horizontal Organization
9,442円 The vertical/functional hierarchy has been the mainstay of business since the industrial revolution. But it has its problems. In fact, the vertical design all but guarantees fragmented tasks, overspecialization, fiefdoms, turf wars, the urge to control from the top--all the negatives that foster ...
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