3,645円 Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketi...

927円 Building "step-function" better things is going to be every innovator's job the next few years. This book introduces the framework that can help you find those solutions simply and reliably Increasingly, product teams inside of startups or larger companies are under pressure to consistently creat...

12,154円 Unmasking Project Management helps professionals in information technology (IT) and business identify successful approaches to management of information systems (MIS) that will work for their organizations and projects.

6,076円 Aims to increase awareness about the specific circumstances of LGBT (lesbian, gay, bisexual, and transgender) diversity. Based on a wide array of literature this volume provides a global vision of this reality, explaining the evolution of homosexuality during history and reasons why it has been c...

6,076円 Every business discipline has a unique vantage point on value creation and destruction, and while specialists have devised solutions, leaders rarely use them because of the inherent complexity in trying to understand which parts fit together to help them achieve goals. The result is a sort of bus...

12,154円 The concept of dynamic capabilities, especially in terms of organizational knowledge processes, has become the predominant paradigm for the explanation of competitive advantages. However, major unsolved - or at least insufficiently solved - problems are first their measurement and second their ma...

542円 Your Galaxy Note is an amazing productivity tool which combines the power of the Android platform with a precision-input stylus. In this book, discover a suite of brilliant apps that take advantage of the S-pen. You will learn to use tools designed for visual thinkers, whether in business or acad...

7,292円 The Gold Cartel is an insightful and thought-provoking analysis of the world market for gold, how it works, and what influences gold price. But it also lends insight into something more disturbing – the organized intervention in the gold markets by Central Banks.

1,691円 Now published in more than twenty countries, David Bornstein's How to Change the World has become the bible for social entrepreneurship--in which men and women around the world are finding innovative solutions to a wide variety of social and economic problems. Whether delivering solar energy to B...

655円 There is money hidden in your company right now. Money that you can’t see. It is not on a financial statement, performance review, or production report. Depending on how long you have been in business and how large your company has grown, it could be hundreds of thousands of dollars. The first in...

313円 Great leaders are purposeful action-takers; this means they don’t get bogged down in the sometimes overwhelming amount of work on their desks – they purposefully work towards the achievement of their defined goal, whatever it may be. Great managers don’t try to do more things – they focus on doin...

6,076円 This book offers readers essential orientation on cybersecurity safeguards, and first and foremost helps them find the right balance between financial expenditures and risk mitigation. This is achieved by pursuing a multi-disciplinary approach that combines well-founded methods from economics and...