6,076円 This exciting publication provides the reader with a theoretical and practical approach to adaptive decision making, based on an appreciation of cognitive styles, in a cross-cultural context. The aim of this Brief is to describe the role of thinking-through different options as part of the decisi...

15,255円 Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but num...

111円 Growth and prosperity are hallmarks of the modern culture. The folks bent on advancement run the gamut from the workman and entrepreneur to the executive and politician. For all the yearnings of progress, however, it’s hard to find anyone who goes about the business of advancement in a coherent w...

9,776円 During the last 15 years, human sociobiology has metamorphosed into evolutionary psychology. It is concerned with the social problems and stresses hominid and primate ancestors encountered, the psychological mechanisms natural selection shaped to deal with these stresses, and the way those ancien...

1,991円 Whatever your vocation or aspiration is, you can increase your impact with Maxwell's simple, insightful ways to interact more positively with others. America's leadership expert John Maxwell and renowned author Jim Dornan teaches that if your life in any way connects with other people, you are an...

16,083円 Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a solid review of the concepts of market segmentation and target market selection, as well as clearly ex...

12,933円 The articles collected here are foundational contributions to integrating behavioural research and risk analysis. They include seminal articles on three essential challenges. One is ensuring effective two-way communication between technical experts and the lay public, so that risk analyses addres...

1,950円 In this groundbreaking book, Tim Harford, the Undercover Economist, shows us a new and inspiring approach to solving the most pressing problems in our lives. When faced with complex situations, we have all become accustomed to looking to our leaders to set out a plan of action and blaze a path to...

1,326円 Sun Tzu’s Art of War has been read and appreciated by a host of military men and philosophers down through the ages. More recently, it has become popular as a manual for business success and guide to boardroom battles, seen by many as a lodestar in achieving success in the ruthless world of compe...

10,943円 Knowledge management presents a new way of understanding organizations and companies, and is especially suited to sophisticated and highly technical firms and operations such as those in the construction industry. This new book draws on hard data from three separate research programs in Sweden an...

735円 Dat managers onbewust hun eigen resultaten saboteren (en ze doen het allemaal), doet u misschien even schrikken. Maar de opzet van ons brein en de geplogenheden in de bedrijfswereld lijken een fuik waar u, eenmaal erin gezwommen, moeilijk nog uit kan komen. Aan de hand van tien inzichten krijgt u...

1,500円 What would it be worth to your business if a team met weekly for an hour and solved an important challenge? Any organization can become more innovative by using this simple tactic; a regular ideas meeting to solve problems or create new initiatives. When meetings are based on trust and a sense of...