4,245円 From the thought leaders at Boston Consulting Group come lessons on how leading health systems around the world are delivering patient-centered, value-based care by focusing on the health outcomes that matter to patients. To address the growing crises confronting the global health sector, health ...

2,254円 There has never been a period of greater opportunity or one that is more challenging for business owners everywhere. To help navigate these incredible entrepreneurial times, two of Australia's leading business minds, Bree James and Andrew Griffiths, have teamed up to provide some early morning fo...

12,154円 This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes. Higher education institutions operate in a strong competitive environment due to the homogenous nature of their services and always look for new marketing strat...

138円 You can make more sales with less effort, once you understand customer relationship management and how to use it. Do you know the difference between an internal and an external customer? Can you tell your KPI’s from your CSF’s? Are you getting easy repeat orders from ALL your existing customers? ...

374円 In today's modern marketing world, online or in a shop, marketing communications need to be targeted towards every customer and every single touchpoint in the organization and trade opportunities to maximise revenues. Researchers have identified that establishing a relationship with the customer ...

6,076円 This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner. Retail ma...

1,239円 學習Google首席行銷策略， 用數據讓消費者自動買單！ 掌握20％最有價值的顧客， 就能創造80％的獲利。 線上交易的另一端，永遠是一個真實的人。 以往，點擊＋購買＝成功； 如今，透過「對話的人性鏡頭」才能贏得顧客的心。 面對現今激烈的市場競爭，我們都想找尋有效的行銷方法，卻被困在雜亂龐大的數據中。想要打造成功...

10,280円 This unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insight into effective PR practice in a range of organizational contexts. The global cases demonstrate the breadth and sophistication of the public relations function, both in public ...

1,067円 Focus your organisation on customers and form successful working partnerships with clients.

6,060円 Develop long-term relationships, deliver market-beating growth, and create sustainable value with this pragmatic guide to aligning marketing, sales, customer success and your executives around your most important customers. Many B2B companies make half their profitable revenue from just three per...

1,050円 In Cleveland's Primer to become a great leader, he makes it clear that WTF doesn't stand for Win The future. Compelling cases are made for why: Execution eats Strategy for Breakfast. There is a reason there are thousands of successful small businesses that can't even spell Strategy. They know ho...

2,254円 ¿Sabe cuáles son las técnicas de motivación para la compra? Conózcalas en este apasionante viaje por la programación neurolingüística y la consultoría de ventas. Aprenda a gestionar los estados de ánimo y mantener alta la motivación para superar las dificultades o los fracasos inesperados.