0円 This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers: Big Data, Artificial Intelligence and Analytics in Digital Marketing Emerging te...

2,795円 Digital Customer Service is the new standard for creating a 5-star customer experience As much as technology has improved our lives, for many people customer service experiences remain unnecessarily frustrating. But the advent of Digital Customer Service (DCS) promises to make these interactions ...

1,987円 The way we do business in the US and across the world has changed. We now meet through Zoom, Skype, Meet and Teams. Those who sell virtually are likely to suffer a longer sales process. There is less trust generated o a virtual platform vs. face-to-face. Since 82% of communication is non-verbal, ...

754円 HAPPY CUSTOMERS shows you irrespective of the industry you operate in and the size of your business – whether a big global enterprise or a small business – the invaluable insights for generating excellent results year after year via exceptional service to your customers. This book was inspired th...

1,657円 Pharma Customer Experience reveals twenty secrets that pharmaceutical and biotechnology companies are using today to connect emotionally with their customersーboth patients and healthcare professionals. In an increasingly competitive environment, it's no longer enough for pharma to develop drugs ...

602円 If you want results from your marketing but you don't have a big marketing budget then this book will show how you can grow your business on a small budget with some incredibly simple but powerful tips and tools. Find out step-by-step how you can build your small business through PR, exhibitions,...

9,948円 This book examines the evolution of corporate communication in the recent past in the context of the rapidly changing contemporary business environment in India. Using several case studies, it illustrates the growing need for small and large businesses to recognize and form a direct connection wi...

703円 We are in the age of the empowered customer. There are more and more customer choices, greater and greater customer demands on organizations everywhere. Your Customers want to contact you utilizing an ever-growing number of channels but still expect a continual and contextual conversation with yo...

3,297円 Business relationship management (BRM) is central to all aspects of an organisation’s interaction with existing and potential customers. It is crucial for building and maintaining strong relationships between a service provider and customer. This highly accessible book gives an excellent introduc...

2,149円 Everything equal, customers choose whether they will return based on the feeling they get when interacting with your brand. Research reveals that a high number of customers will go through the trouble of switching brands due to a bad customer experience. Great businesses know how to make a custom...

2,108円 Stand aside, we’re coming through! That’s the cry of a new generation of technology vendors. They have a new approach to enabling success for their customers. And they’re thriving as a result. These vendors all have subscription pricing at the heart of their business. Each has learned that if cus...

1,833円 The Mad Clientist distilled 14,000 in-depth interviews with top executives into 26 pithy, pointed actions for you to start using today. Spend just 26 minutes with The Mad Clientist and his ABCs of Client Service and improve your client service immediately. An unconventional look at a serious topi...