1,100円 A melhor propaganda é feita por clientes satisfeitos! Philip Kotler Atendimento ao cliente continua sendo um assunto muito importante para as empresas. Escrever um livro é sempre um grande desafio para qualquer autor, e quando o assunto é atendimento, se torna leve e prazeroso. A ideia inicial do...

8,176円 Der After Sales Service ist ein Unternehmensbereich, der zunehmend bedeutender für produzierende Unternehmen wird. Ziel des Buches ist es, Theorie und Praxis zusammenzuführen. Daher sollen Methodiken sowie praxis- und lösungsorientierte Handlungsempfehlungen gegeben werden, die es dem Leser ermög...

703円 The Sales Mindset is a practical, no-nonsense guide to success in business to business sales. Whether you're a business owner or entrepreneur looking for growth, an ambitious sales leader, or a sales team contributor, this book is essential reading for your professional development. Business proc...

19,447円 The second volume of this research monograph describes a number of applications of Artificial Intelligence in the field of Customer Relationship Management with the focus of solving customer problems. We design a system that tries to understand the customer complaint, his mood, and what can be do...

11,275円 This book is a wide-ranging exploration of PR and communication in the construction industry, with a strong emphasis on communications theory, strategy and technique. The editors begin with an introduction to the UK construction industry and its supply chains, as well as various elements of PR in...

696円 COVID has changed the game for all of us. It has forcefully fast-forwarded everyone into a digital era. Now, we have no other choice but to adopt technology to run our businesses. Although small businesses are agile to adopt changes, sometimes adopting technology can be challenging. Three friends...

6,632円 New technologies mean that sports clubs and governing bodies are generating more data than ever to help manage their relationship with fans, their performance, and their income streams. This new edition of Winning with Data in the Business of Sports explains how to acquire, store, maintain, and u...

9,285円 For those who wish to learn or teach the tools of skillful communication, this book provides concrete insight into what makes a person a successful communicator and guides readers in ways to improve their own communication skills and those of others. Predicated on four simple notions – that commu...

1,958円 La customer centricity viene descritta nell’evoluzione delle prospettive e degli strumenti manageriali sviluppati per gestirla: customer relationship management, customer experience, customer journey, customer equity e account-based marketing.Trattandosi di approcci complementari che evidenziano ...

1,000円 A Série Universitária foi desenvolvida pelo Senac São Paulo com o intuito de preparar profissionais para o mercado de trabalho. Os títulos abrangem diversas áreas, abordando desde conhecimentos teóricos e práticos adequados às exigências profissionais até a formação ética e sólida. Multicanalidad...

1,000円 A Série Universitária foi desenvolvida pelo Senac São Paulo com o intuito de preparar profissionais para o mercado de trabalho. Os títulos abrangem diversas áreas, abordando desde conhecimentos teóricos e práticos adequados às exigências profissionais até a formação ética e sólida. Tecnologias em...

7,292円 Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce w...