2,206円 Master the hottest technology around to drive marketing success Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Custome...

15,800円 In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies. Based on the constructs of shared value, consumer engagement and gamification, it creates a conceptual model and a resea...

3,714円 "Read this book, apply its concepts, and see how your business transforms.” ー Marshall Goldsmith, Thinkers 50 #1 Executive Coach and #1 Leadership Thinker Outstanding leaders make business indispensable. The Merriam-Webster Dictionary defines "Indispensable" as being absolutely necessary and not...

2,889円 Learn how to cultivate the most incredible customer experiences on earth through this essential guide by Colin Cowie, distinguished purveyor of unforgettable “wow” events for the world’s most demanding clients. If you’re searching for ways to ensure your customers walk away from your company with...

15,520円 In a typical day, a customer's journey moves from a physical to a digital environment multiple times, to successfully and effectively manage a customer's experience organizations need to integrate both these environments in an omnichannel way. This edited book examines customer journeys, omnichan...

6,485円 'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from two top scholars and educators.' Dr Linda L PriceUniversity of Wyoming, andEditor, Journal of Consumer Research Customer relationship marketing (CRM) opportun...

4,542円 Jeder zehnte persönliche Luxusartikel wird mittlerweile gebraucht gekauft. Dennoch sind Untersuchungen in diesem Segment bislang rar. Pirie Grützmacher untersucht anhand einer Befragung unter 418 Käufern von gebrauchten persönlichen Luxusartikeln erstmals das Kaufverhalten im High End Second-Hand...

11,109円 Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights into this exciting approach to customer exper...

1,856円 Master the art of networking on your own terms Tailored for those who prefer thoughtful, meaningful connections over small talk, this book transforms the often-dreaded experience of networking into something approachable and enjoyable. For introverts, business development, prospecting and network...

9,948円 To understand the historical complexity of the Pakistan–Afghanistan borderland, this book brings together some of the foremost thinkers of this borderland and seeks to approach its various problematic dimensions. This book presents an overview of the geopolitics of the Pakistan–Afghanistan border...

1,470円 The Five Star Mindset is a field guide, designed to shift the way you serving others, that can change the trajectory of every relationship in your life. A disjointed sales force, a marriage crisis, or a rebellious child, can all be turned around though the humility of service. The Five Star Minds...

20,662円 This research monograph brings AI to the field of Customer Relationship Management (CRM) to make a customer experience with a product or service smart and enjoyable. AI is here to help customers to get a refund for a canceled flight, unfreeze a banking account or get a health test result. Today, ...