1,408円 Whether you were just thrust into a client-facing role or are already in one and want to hone your skills, A Dragon Walks into a Meeting presents valuable tips, tricks, and tools for client success. Focusing on everything that happens after the sale, including some of the hardest pitfalls and cha...

27,955円 This book gathers a selection of refereed papers presented at the 8th International Conference on Kansei Engineering and Emotion Research 2020 (KEER 2020), which was held in Tokyo, Japan, 7–9 September 2020. The contributions address the latest advances in and innovative applications of Kansei En...

4,179円 From the former Head of Brand Strategy at Reddit comes a proven and thought-provoking approach to the digital economy and how brands can create authentic engagement that is rooted in the fundamental motivations behind human psychology Leading marketing practitioner and thought leader Joe Federer ...

2,290円 The overall experience of the buying process ultimately determines whether consumers will pay money for a product or service: they weigh what they are purchasing with their responses to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel...

1,394円 Delivering top-of-the-line customer service is Job #1 for most companies, an important factor in keeping profits high and customers coming back. Customer service problems can damage not just a company’s reputation but its bottom line, so for busy managers -- and business owners with little time t...

1,793円 Few professional firms are able to consistently grow their fees and profits. Based on the concept of relationship marketing, The Rainmaker's Toolkit gives readers the tools, techniques, and strategies to help win and close bigger deals, helping them dramatically increase the odds of success...and...

1,326円 Do you work in a demanding customer service role? Are you constantly feeling worn down by grumpy or unreasonable customers or clients? If yes, this book is for you. Imagine being able to walk out the door at the end of the day without having used up all your niceness. Imagine being able to enjoy ...

1,408円 The basics behind 'IAuthor' is all about matching the customer's needs to the right product or services. Proper marketing eliminates the struggle to find your potential customer. When a business owner creates content designed to address the consumer's needs it will attract qualified prospects, al...

1,326円 During unprecedented times where customer expectations continue to rise, unfortunately so does customer aggression. Customer service has always involved managing difficult behaviour, but those on the frontline often find themselves on the receiving end of verbal and physical abuse with little ins...

450円 What Is Social Media Engagement? It is the number of shares, likes, and comments. A big following is great, but an engaged audience is better than a big oneーquality over quantity. There are certain metrics used to measure social media engagement. They include: Use of branded hashtags. Mentions. ...

18,231円 This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) hel...

2,259円 In theatre, what does it take to put on an award-winning performance each and every night? It takes an unrelenting focus on operational excellence and exceeding the guest's Experience Expectation. It means bringing teams together, unified towards a common goal, with all the resources and support ...