5,906円 Die Digital Customer Experience rückt zunehmend in den Fokus, wenn es darum geht, Kunden einen besonderen Nutzen und ein besonderes Erlebnis zu versprechen, sie zufrieden zu stellen und zu binden. Sie ergänzt Produkte und Dienstleistungen und bietet dabei insbesondere im Kontakt zwischen Kunden u...

6,815円 Das vorliegende Buch fasst die Projektergebnisse der Nachhaltigkeitsmaßnahme "Marktorientierung" zusammen. Marktorientierung als Maßnahme zur Nachhaltigkeit sichert den Erfolg technologischer Neuentwicklungen, als Grundlage von Innovationen. Innovationen müssen evidente und latente Bedürfnisse be...

7,900円 Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice to offer an alternative to the classical transactional marketing approach. Instead, the author argues for the relationship marketing app...

5,800円 Kundenbindung war gestern. Kunden wechseln immer häufiger. Dabei zählt Gefühl mehr als Kopf. Wie erlebe ich die Marke? Welche Erfahrungen habe ich mit dem Anbieter? Entscheidungswege werden komplexer. Wer die Customer Journey versteht, kann passende Angebote machen. In diesem Buch verraten 40 Fac...

2,486円 A customer-centric culture is one in which every employee consistently asks, "How will the decision I am about to make impact our customers' experience?" Not only that, but with the support of their leaders, they know what to do about it. Eight-time author, experiential learning expert, and CEO o...

702円 The reason I'm studying about Internet marketing is so that I don’t have to work so hard for the rest of my life." Yes, that's exactly the point! And I totally agree with you. That’s what attracts us all to Internet marketing. My point is that online selling is more like old-fashioned, off-line s...

18,231円 This volume of Eurasian Studies in Business and Economics presents selected theoretical and empirical papers from the 25th Eurasia Business and Economics Society (EBES) Conference, held in Berlin, Germany, in May 2018. Covering diverse areas of business and management from different geographic re...

0円 An argumentation for the dualistic importance of emotions in society, individually and at community level. The current tendency of awareness and control of emotions through emotional intelligence has a beneficial effect in business and for the success of social activities but, if we are not caref...

1,150円 Le Mom Test est un guide rapide et pratique qui vous fera économiser du temps, de l'argent et de la peine. Ils disent que vous ne devriez pas demander à votre mère si votre entreprise est une bonne idée, parce qu'elle vous aime et vous mentira. Techniquement c'est vrai, mais ils passent à côté de...

12,154円 This book examines the effective and appropriate integration of project customers in intercultural settings. It first presents the theoretical background and the state of the art in intercultural project stakeholder management. The book then describes the use of qualitative and quantitative (Delp...

1,408円 What is the one thing that all businesses depend on? Customers. What could be more important, then, to your organization’s enduring success than a solid, well-planned and executed customer service strategyーa philosophy and culture that show customers that they are the reason you are in business ...

2,789円 One of the biggest myths that plagues the business world today is that our ability to network depends on having the “gift-of-gab.” You don’t have to be outgoing to be successful at networking. You don’t have to become a relentless self-promoter. In fact, you don’t have to act like an extrovert at...