8,124円 The issue of performance measurement in the leisure industry is increasingly important, from both theoretical (academic) and applied (practitioner) perspectives. Managers need accurate indications of how their organisations are performing, to inform their decisions. Policymakers need an evidence ...

1,150円 MASTER THE BASICS OF SALES AND NEGOTIATION IN JUST A FEW HOURS! In today's fast-paced world, all leaders and business people need a basic understanding of strategic sales and negotiation skills. Unlock the Secrets to Closing Deals with Ease: Here is a simply written and easy-to-understand book on...

1,243円 For nearly four decades, J. D. Power and Associates has been measuring consumer satisfaction and helping businesses improve profits by paying attention to what customers really want. Their annual awards are widely publicized and valued worldwide for what they say about a company’s commitment to i...

1,591円 Customers love it when employees are ENGAGED to deliver an experience. However, it doesn’t come easy for most companies. The level to which your workforce is ENGAGED also has a significant impact every day on employees’ happiness and productivity, the customer experience, and your company’s profi...

800円 12 Principles of Quality Service is about a brilliantly simple way American companies can compete successfully for customers in a global market. Common sense, fair play, and the latest and shrewdest lessons in marketing and management are combined in a concept called "Qualitivity", which sets the...

777円 How companies can stay competitive in a world of total transparency. With their first book, 1993's The One-to-One Future, Don Peppers and Martha Rogers introduced the idea of managing interactive customer relationships, long before the Web and social networking made it standard business practice....

611円 Call centers have been the human crossing point for years in several areas including order-taking, catalog sales, post-sale service, and telephone solicitation. With the booming of e-commerce, call centers are becoming more important since they play roles in organizations without the need for oth...

6,072円 Berry-AMA Book Prize FINALIST 2011! “The Right Sensory Mix” is one of the four best marketing books in 2011 according to the American Marketing Association Foundation. The Berry-AMA Book Prize is awarded annually be the Foundation (AMAF) and recognizes books whose innovative ideas have had signif...

2,022円 “I have observed several hundred salespeople who were taught to use deceptive practices like ‘bait and switch’ and encouraged to play negotiation games with customers... In the same industry, I have observed countless people who had been taught to sell with high integrity. Ironically, their custo...

0円 Over the past ten years there has been a massive growth in call centres worldwide. These centres are said to represent the most dynamic growth area in white-collar employment internationally since the mid 1990s. Yet the footloose and global nature of the industry means that jobs will always be su...

7,292円 The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called “graying market” or “silver market”, t...

10,280円 This book is designed for sales managers as they make decisions and solve problems on a day-to-day basis. Managing Sales Professionals provides readers with specific details and illustrates how to plan, organize, staff, operate, and evaluate a sales force and its activities. This book offers an a...