Buisness Networking
492円 We All Need To Know How To Network-If We Are To Make A Success Of Our Lives. Networking begins when you realize you need the service, product or skills of the other person or of someone he or she knows. Also, the other person will network with you if he or someone he knows requires your services....
Digital Channels and Social Media Managem...
11,275円 In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies. The principal changes include the following: new geographical market development, such as in the Far East, India, and some parts of Africa...
Back to the Future: Using Marketing Basic...
24,309円 This proceedings volume presents timely research and insights on the advancement of marketing’s basic premiseーproviding greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with b...
Young Consumer Behaviour
9,616円 Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evi...
The Service Payoff
1,326円 It gives you all the tools you need to go BEYOND customer service, to go BEYOND customer satisfaction, to achieve customer enthusiasm. And you'll be able to use these hundreds of tips and tactics, skills and strategies, on the job, in any job, or even at home, because everyone in your life is a '...
Kundeneinbindung im Innovationsprozess – ...
567円 Der zweite Band des zweiteiligen essentials gibt Handlungsempfehlungen zur Kundeneinbindung innerhalb des Innovationsprozesses. Der Schwerpunkt liegt dabei auf dem Vergleich und der richtigen Auswahl konkreter Methoden zur Kundeneinbindung zum idealen Zeitpunkt. Die Autoren stellen vielfältige Mö...
Satellite Marketing
8,124円 Satellite marketing uses multiple social media sites as a series of marketing sub-stations or "satellites." Each satellite is a stand-alone marketing effort, which means that if and when your prospects are engaged, they are being introduced to your brand, your product and services, and your commu...
Kundeneinbindung im Innovationsprozess – ...
567円 Der erste Band des zweiteiligen essentials stellt die wichtigsten theoretischen Konzepte zur Kundeneinbindung praxisnah dar und vermittelt konkrete Handlungsempfehlungen für Unternehmen. Hierbei liegt das Augenmerk vor allem auf der Risikobewertung sowie den kritischen Erfolgsfaktoren der Kundene...
Customer Experience im Zeitalter des Kunden
6,360円 Dieser Band widmet sich Themen zum Customer Experience Management und bietet anhand von Best-Practice-Beispielen unterschiedlichster Branchen, Fallstudien und empirischen Untersuchungen einen umfassenden Überblick. Im Zeitalter des Kunden werden auf Dauer nur die Unternehmen erfolgreich sein, die...
Pop-up Retailing
6,685円 This SpringerBrief offers an academic perspective on the trend of ‘pop-up’ retailing. It analyzes this temporary retail-oriented setting designed to foster a direct customer-brand interaction for a limited period, often with an explicitly promotional or communicative purpose. Adopting a manageria...
Marry Your Customers!
794円 Telecommunication service providers have traditionally competed with technology. While technological advancement will continue to stay highly relevant for the industry, the competitive front line has shifted towards customer value and experiences. This 'Marry Your Customers!' book gives customer ...
The Broken Link
1,200円 The broken Link in Customer Service. Customer Service - A thing of the past? Let's face it, it's clearly time to change the way many businesses and organizations do "Business". Knowledge is power, and this is a two-way street. The more informed the organization and the customer is, the more succe...
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